---
title: "ABM 101: An On-Demand Presentation with LeadG2 and RollWorks"
description: This on-demand presentation answers questions about Account-Based Marketing (ABM) for sales and marketing leaders.
image: https://leadg2.thecenterforsalesstrategy.com/hubfs/LG2_Webinar_ABM101_CTA_square-1.jpg
---

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# ABM 101: Who, What, When, and Why You Need ABM in Your Sales & Marketing Strategy

![RW-LG2 logo combo](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/RW-LG2%20logo%20combo.png?width=500&height=65&name=RW-LG2%20logo%20combo.png)

### An On-Demand Presentation in Partnership with [RollWorks](https://www.rollworks.com/)

Oftentimes, there are many questions that swirl when a new strategy is introduced or being explored. And there's good reason, of course! 

To help answer some of these questions, LeadG2 and Rollworks have partnered to shed some insight on these questions about ABM. 

This on-demand presentation event includes answers to questions like, 

- WHO - Who is it for? Who does it benefit? Does Sales or Marketing own this initiative? 
- WHAT - What is ABM? What should you expect?
- WHEN - When is an organization ready for ABM? 
- WHY - Why is ABM important? Why would a B2B organization benefit from ABM? 

If you're a sales or marketing leader of a B2B organization, this on-demand presentation event is for you! 

**Complete the form to watch the presentation. We'll also send ABM 101, the presentation slides, and some additional resources from RollWorks to your email. **

## WATCH NOW ON-DEMAND

![DANI_LG2 webinar speaker image (1)](https://leadg2.thecenterforsalesstrategy.com/hubfs/DANI_LG2%20webinar%20speaker%20image%20(1).jpg)

#### Dani Buckley LeadG2 | Vice President & General Manager

![JILL BROCK_LG2 webinar speaker image](https://leadg2.thecenterforsalesstrategy.com/hubfs/JILL%20BROCK_LG2%20webinar%20speaker%20image.jpg)

#### Jill Brock RollWorks | Head of Revenue Marketing

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