During the 2016 HubSpot Inbound Conference last year, about midway through we got to a point where we were feeling overwhelmed with information about new products, updates to HubSpot, new books to read, and trying to remember all of the new people we had met that week. All the information was great, but it all came at once. Conferences like Inbound shouldn’t be the only opportunity that we have each year to learn and grow in our sales and marketing careers.
This morning we were reminded of our continued enthusiasm for learning when one of our friends asked on Facebook, “Does anyone know anything about Google Analytics?” We instantly knew that the best resource for this person was the Google Analytics Academy that we often visit to learn more about digital marketing and specifically how to better analyze website data using Google Analytics. When we sent over the link to the course, it prompted our memory regarding all of the great, free materials for sales and marketers that exists and we started to catalog them.