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How to Jumpstart Your Inbound Marketing Efforts with “Low Hanging Fruit” Content

Posted by Shannon Delmarle

March 15, 2018

Without a doubt, one of the very first steps I do when I'm onboarding a new client is ask them what their content inventory is. This inventory acts as an audit of any possible thought leadership that they might have already produced, whether it is printed or a digital version. 

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Topics: lead generation, inbound marketing, shannondelmarle

Re-designing a Website Is Like Giving Digital Birth

Posted by Shannon Delmarle

December 13, 2017

 

I recently had a client of mine do a complete overhaul of their website. New templates, new copy, new CTA buttons, new sitemap—a complete redesign. As anyone who has been through one of these major re-designs knows, it takes a lot of prepping, planning and time to execute a brand new website. When it was all over the client said to me, “I feel like I just gave birth.” She was so proud of all of the months of hard work and the constant emails and edits and approvals that she was gleaming as if looking at a new baby. Now, anyone who has given actual birth would probably laugh in her face (maybe even throw a punch), but I did see the correlation between putting all of your energy into something and getting a really great result.

And as many mothers in the past have said after giving birth, “I’m never doing that again!”… you would be surprised as to how many go on to have a second, third, fourth, and maybe even a fifth child. The same thing will happen with your website—you are most likely going to redesign that website many more times over the years.

This brings me to my own personal experience, as I have done many website redesigns between clients and the companies I have worked for. She was right! Website redesigns are exhausting and take a lot of energy to complete, but they are well worth it. I also realized, just like raising a child and teaching them to grow, we also need to help our websites grow!

Here are 5 ways to keep your website growing and working for your business: 

1. Give each page of your website the attention it deserves.

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Topics: websites, inbound marketing, media, professional services, shannondelmarle

3 Ways You Can Leverage Your Company’s Blog for More Views, More Leads, and More ROI

Posted by Shannon Delmarle

August 2, 2017

If you are a B2B company utilizing a blog platform, then congrats! You’ve been keeping up-to-date with marketing and branding trends. If your company is not utilizing a blogging platform, then welcome to the 21st century, and get started!

But this post isn’t about the importance of blogging. You can find that information almost anywhere. This post is about ways to leverage the blogging that you are ALREADY doing, with some tips and guidance on how to get the biggest bang for your blogging buck!

Check out these 3 ways you can leverage your company’s current blogging strategy to get your website more leads, more lead conversions and a bigger return on your blogging investment:

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Topics: blogging, inbound marketing, shannondelmarle

7 Types of Content and 4 Brain Boosts Staffing Firms & Recruiters Need for Sales

Posted by Alan Vitberg

December 30, 2016

Are You Prepared to Close More Business Like Crazy in 2017? 

When you get a query from a prospect in 2017 about having your staffing agency or recruiting firm offer a candidate for consideration, how prepared are you to turn that phone call (or email) into a new account, and how fast can you make that happen?

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Topics: staffing+recruiting agencies, Sales, professional services marketing, content marketing for a staffing agency, staffing agency marketing, shannondelmarle

How I Plan to Generate Hundreds of Visitors and Dozens of Leads for My Client

Posted by Shannon Delmarle

August 8, 2016

 

It's no secret that content creation is the hub of inbound marketing. But building a piece of content doesn't necessarily equal new business. Just because you build it doesn't mean they're all going to come. The real question, if you are a marketer, is how to squeeze the life out of a single piece of content in order to get more visitors and new leads.

I recently wrapped up a whitepaper/guide for one of my clients in the staffing and recruiting industry. The guide has really great information in it, super helpful to their target persona, and the design fits their branding standards and looks great. When all was said and done, my client then turned to me and asked, "now what?"  

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Topics: inbound marketing, blogging, premium content, shannondelmarle

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