Alina Diaz is a VP / Senior Consultant with expertise in digital sales and marketing for The Center for Sales Strategy (our parent company). In this post, she shares five essentials to produce a webinar that attracts your best prospects.
Webinars are a powerful tool. Queue the eye-roll. We've all heard that statement, but most of us have been on plenty of webinars that bored us to tears. But you've probably also seen a webinar that was great, that made you think, and possibly even drove you to action. That second type of webinar is a great tool to help you generate and nurture leads because you get people who are interested in your content, your expertise to raise their hands!
The key is to produce a webinar in that second category. If you are not currently using webinars as a part of your lead generation strategy, you should start. Here are 5 essentials to help you create really impactful lead generating webinars: