Most small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to invest. If the obstacles to growth that you’ve identified are branding and visibility, hiring additional recruiters will not solve these problems.

It’s Official: “Always Be Helping” Replaces “Always Be Closing (ABC)” as Key to Business Development

Have you ever seen that great David Mamet movie Glengarry Glen Ross with that chilling scene where Alec Baldwin harangues a pathetic group of real estate salesmen to “always be closing?”

Before you decide that you are ready to host your first webinar, it’s important that you first determine if your target audience is interested in attending webinars in the first place. After all, if your target persona doesn’t have an interest in webinars or if they use other content formats to find solutions to their business challenges, you might want to consider another format. However, we are living in the digital age, and more than two-thirds of the B2B buying cycle is conducted online.  

"67 percent of the buyer’s journey is now done digitally. Let’s add to that: Our research shows that online searches are executives’ first course of action (just like everyone else)."

Alina Diaz is a VP / Senior Consultant with expertise in digital sales and marketing for The Center for Sales Strategy (our parent company). In this post, she shares five essentials to produce a webinar that attracts your best prospects.

Webinars are a powerful tool. Queue the eye-roll. We've all heard that statement, but most of us have been on plenty of webinars that bored us to tears. But you've probably also seen a webinar that was great, that made you think, and possibly even drove you to action. That second type of webinar is a great tool to help you generate and nurture leads because you get people who are interested in your content, your expertise to raise their hands!

The key is to produce a webinar in that second category. If you are not currently using webinars as a part of your lead generation strategy, you should start. Here are 5 essentials to help you create really impactful lead generating webinars:

Each of the steps in LeadG2’s 7 Step Lead Generation Process is extremely important to the overall success of your inbound marketing efforts. We have written several blog posts on each of these steps over the past year, and we have finally reached the last step, Step 7—Convert. It’s the one where you make your money and establish ROI.

For reference, here are the past blog posts where we outlined the first 6 steps in the 7 Steps to Inbound Marketing Success:

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to building a solid lead generation strategy. That's why we started the "5 Questions With..." series. On today's edition, we got to hear from Sherie Toner, Jason Wellman, and Michelle Finley of Radio Advertising Calgary.

Radio Advertising Calgary was started by three account managers from Corus Radio Calgary. Together, Sherie, Jason, and Michelle bring over 35 years experience in marketing consultation and customized new media to their clients.

Even as inbound marketing principles are adopted by more companies each year and marketers gain a better understanding of what inbound lead generation is, there are still some major misconceptions regarding inbound sales leads and how inbound lead generation works.