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Inbound Marketing Commandment #3: Thou Shalt Have a Mobile-Optimized or Responsive Website

Posted by Brian Hasenbauer

October 17, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we will be discussing each of these ten commandments and the importance of each one. Also, we will be discussing why these principles are ones that you can’t ignore. The third of The 10 Commandments of Inbound Marketing is: Your website must be mobile optimized or responsive. (Tweet This)

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Topics: inbound marketing, media, professional services, mobile, brianhasenbauer

Google to Penalize Mobile Sites with Annoying Popups

Posted by Brian Hasenbauer

August 31, 2016

Don’t you love it when you click on a link to an article posted by a friend on Facebook and you're greeted with annoying popups that have to be closed in order to see the article you were interested in? Or worse, when you can't close that annoying popup without being directed to a new website from the advertiser?  

Yeah, I don’t like that either, and apparently Google agrees it's not a good experience for their users. TechCrunch recently reported that Google will be penalizing mobile sites that have “popups that cover the main content after users navigate to a page or as they are looking through it, as well as standalone interstitials that have to be dismissed before you can access the main content and pages that show what looks like a standalone interstitial above the fold.”

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Topics: mobile, websites, media, professional services, brianhasenbauer

When Will Google Penalize Your Website?

Posted by Brian Hasenbauer

May 8, 2015

Recently it was announced that Google would start penalizing sites that are not optimized for mobile—by removing them from mobile search results. For websites that are not mobile-optimized, this means that they will not show up in search results served to mobile devices. Operators of such sites will, therefore, be missing out on an enormous (and growing!) source of website traffic. For any site that is not optimized for mobile, it will be crushing.

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Topics: mobile, brianhasenbauer

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