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The LeadG2 Blog

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What is a Keyword?

Posted by Matt Sunshine

June 29, 2015

Definition of a Keyword

These should be used as a topic generator. Picking keywords is the process of determining what topics are most relevant to your target audience or buyer persona and crafting content around those topics. They should be used in a strictly creative sense for structural composition, reasoning, and comprehension, and should showcase your knowledge in a given field.

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Topics: inbound marketing, mattsunshine

What is a CRM?

Posted by Matt Sunshine

June 8, 2015

Definition of a CRM

CRM is short for customer relationship management, which is a system that manages interactions with existing and potential customers and sales prospects.

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Topics: inbound marketing, mattsunshine

What is a Call to Action?

Posted by Matt Sunshine

April 20, 2015

Definition of a Call to Action

When asking the question, "What is Inbound marketing?", you often hear a lot about blogging and having an effective call to action. What is a call to action? A call to action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become a lead. Some examples of CTAs are “Subscribe Now” or “Download the Whitepaper Today.”

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Topics: inbound marketing, mattsunshine

5 Terrible Excuses That Are Keeping You from Growing Your Business

Posted by Matt Sunshine

November 5, 2014

In September, our staff attended #Inbound14. This year, there were over 10,000 people, more than double the attendance of #Inbound13.

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Topics: inbound marketing, mattsunshine

Content Marketing Data that Blew Us Away

Posted by Matt Sunshine

October 28, 2014

For the last five years, the Content Marketing Institute (CMI) and MarketingProfs have released annual reports about content trends in North America. While looking through their latest annual report, I found several things that caught my attention.

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Topics: inbound marketing, mattsunshine

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