Lead generation is a necessary function for any business that needs to grow. So in today’s world, that’s essentially every business. And the reality is there are a ton of opinions surrounding the different strategies and options for lead generation. You can utilize intrusive strategies and buy a list of e-mails, phone numbers, or addresses that “seem” to fit your ideal customer profile. You can go door-to-door and personally solicit the customers you want to call on. You can spend lots of money on mass marketing tactics and “push” the benefits of your company hoping to “pull” prospects in. OR you can position yourself as a thought leader and expert in your industry, engage in active discussions and have folks calling your sales reps directly for help! Inbound marketing is one of the best and most cost effective ways to generate qualified leads.