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The LeadG2 Blog

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How Visual Content Engages and Persuades + 6 Ways To Use It In Your Marketing

Posted by LeadG2

December 7, 2015

Visual content is powerful. They don't say "a picture is worth 1,000 words" for no reason. Recent research at the Cornell Food and Brand Lab (published in the journal, Public Understanding of Science) demonstrated that the presence of even trivial graphs significantly enhances the persuasiveness of the presented claims.

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Topics: infographic, inbound marketing, lauramacpherson

B2B Companies and Content Marketing Today

Posted by LeadG2

October 9, 2015

The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report looking at the state of content marketing among B2B marketers in North America. As content marketing as a marketing method matures, B2B companies’ use of content marketing has also matured. Here are a few interesting takeaways from the report.

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Topics: inbound marketing, lauramacpherson

4 Steps to Better Inbound Marketing Leads: Part 1

Posted by LeadG2

August 3, 2015

It’s so tempting to jump right into inbound marketing as soon as you realize how much it can do for your business. But before you get to the fun stuff of writing and creating, you need to think through a few things to make sure what you’re creating is going to be effective.

This 2-part article will dig into the four steps you'll want take before you begin creating, to generate the best possible leads for your company or organization. 

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Topics: content marketing, inbound marketing, leads, lauramacpherson

The Latest Data on Social Media Marketing and What It Means for You

Posted by LeadG2

July 27, 2015

Social media is no longer the hot new thing. It’s become ingrained in our lives, whether we use LinkedIn for career and business, Twitter to gather up-to-the-minute information, or Facebook to keep up with which of our friends are taking cool vacations.

According to Pew Research, 74% of online adults (ages 18+) use social networks regularly. That’s a huge percentage. But in order for that stat to make any difference to us, we need to know a bit more. Like, "How can we generate engagement with our posts?" And, "Can my industry benefit from social media?"

HubSpot recently released a research study aggregating data from over 7,000 businesses across a variety of industries to help us answer those questions: The 2015 Social Media Benchmarks Report.

Here are a few key takeaways we’re going to be applying to our own marketing and our client projects here at The Center for Sales Strategy and LeadG2:

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Topics: Social Media, inbound marketing, lauramacpherson

HubSpot Receives Highest Rank from G2 Crowd

Posted by LeadG2

July 10, 2015

G2 Crowd, an industry-leading business software review platform, just released a report on marketing automation software. The organization gathered over 2,700 reviews on 23 different software programs, and ranked them by customer satisfaction and market presence.

Guess which software received the highest rank? Yup, HubSpot! And we agree.

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Topics: marketing automation, HubSpot, lauramacpherson

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