<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

The LeadG2 Blog

We have a lot to say... you might even want to subscribe so you don't miss anything! 

Addressing PEOs Declining Operating Income

Posted by Dean Moothart

April 1, 2020

According to a recent NAPEO market survey, almost one-third of PEOS who participated in the survey said they were experiencing a decline in operating income. Operating income is an accounting term that measures the profit associated with the business operations after deducting expenses like wages, depreciation, and the cost associated with acquiring new clients.

There are two sides to the equation of operating new income: revenue and expenses. There’s one business function that has an impact on both sides of the equation — and that’s marketing.

Read More

Topics: inbound marketing, KPIs, PEO Marketing

The Top Business KPIs for Marketing, Sales, and Service

Posted by Dani Buckley

February 6, 2020

Did you know that businesses that document their strategies receive a 538% greater chance of succeeding in their efforts? No, that wasn't a typo. When everyone in your organization understands how they should be performing, where their weaknesses and strengths are, and why the business is proceeding the way it is, it becomes easier for everyone to work as a cohesive team and to reach business goals—no matter what department you're in.

Read More

Topics: marketing strategy, ROI, KPIs

Leave a Comment

Connect With Us


facebook   twitter  linkedin  rss






Subscribe to updates



Resources

LeadG2 Inbound Marketing Strategy Checklist
LeadG2 Inbound Marketing Revenue Impact Calculator
New call-to-action


Join Us On Facebook



Zimmer Case Study Video


lead generation tips ebook


Recent Posts



Posts by Topic

see all