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“But Everyone Should Get This!” (More Email Marketing Takeaways)

Posted by Kate Rosinski

February 8, 2018

How many times have you sat in a meeting, on a call, or just in a conversation and wondered… “Why me?”

(OK, that’s a little dramatic.)

How many times have you sat in a meeting, call, or conversation that seemed extremely irrelevant to what you do, know, or care about?

We’ve all been there—trapped in a meeting that starts with, “Now I know this doesn’t apply to a lot of you, but…” You might feel annoyed, slightly disrespected, or just anxious to get back to what you actually have to do. That’s part of life for a professional of any kind.

Now, what about when you receive an email that seems irrelevant? Unlike a meeting you need to attend, you can opt-out. You can delete, unsubscribe, or even report it as spam.

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Topics: email, katerosinski

Who Dreams of Being an Email Marketer?

Posted by Kate Rosinski

February 1, 2018

“What do you want to be when you grow up?”

“Well… I dream of writing subject lines and emails that get people to open, click, and ultimately become sales-qualified.”

Those were my exact thoughts, stumbling the halls of Klem North Elementary in the late-90s.  

No, but I did want to be a writer. And even though it wasn’t exactly my dream, the truth is that emails are most of what I write today. As a former copywriter turned marketing consultant, I regard email writing as a craft.

If you’re in marketing or advertising, I’m willing to bet you also understand the importance of solid, purpose-driven email writing. (If you’re not in marketing, you probably at least appreciate it, or notice the difference between a good and bad email. There are a lot of examples of the latter.)

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Topics: email, katerosinski

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