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Note: This post first appeared on The Center for Sales Strategy blog.
If you are like the best companies out there, you have decided that your business would benefit from a strong inbound marketing initiative, and you’re probably right. Sticking your highly-paid salespeople behind their desks to make cold calls is way too expensive. And you know you could get a much better ROI with a strong inbound marketing initiative that generates quality leads.
Topics: internet marketing, lead generation, inbound marketing, Sales
March 11, 2015
Whenever we start working with a new client, one of the first things we do is establish an editorial calendar. It's a great way to show everyone who has an interest in the blog's content what they can expect for the weeks and months ahead.
Topics: editorial calendar, internet marketing, thought leadership, lead generation, inbound marketing
