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The Difference a B2B Email Subject Line Can Make

Posted by LeadG2

March 9, 2016

Recently while reading an article on Inc.com written by Geoffrey James, I came across a thought-provoking infographic about the best email subject lines for B2B sales emails. While many marketers and salespeople take the subject line for granted and just fire away with their latest pitch to unsuspecting prospects, research is starting to show that certain types of subject lines can outperform others. Before you run off and start coming up with a list of great email subject lines you might want to take a minute and read this article because the findings might surprise you. I know that they were surprising for me.

The information below is taken from a study conducted by Sales for Life and Contact Monkey on over 30 million sales emails sent from Outlook and Gmail to see which subject lines have a better chance of being opened, and I am sure you will agree that some interesting facts came to light.   

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Topics: email, inbound marketing, Sales, media

3 Ways Your Email Open Data is Tricking You, and What To Do About It

Posted by Guest Blogger

November 18, 2015

Today we have a guest post from Mike Donnelly. Mike is the founder of Seventh Sense, a SaaS platform designed to plug into your Hubspot account and existing email systems and quietly listen—listen for the times that individuals engage with you, capture their patterns and allow you to take action on that data. Mike is a data fanatic who’s always looking for new and creative ways to help sales and marketing professionals get better at their trade.


Open rate is one of the most commonly-used metrics to judge the success or failure of email marketing campaigns. Every marketing automation system, including HubSpot, reports on this metric, and it’s the first thing most marketers look at after they’ve sent a campaign. But there are a few challenges with using open rates as a metric. We’re going to look at three of those, as well as what you can do to get a true picture of engagement.

How Email Open Tracking Works

First, every marketer needs to know how email open tracking works. When an email is opened, a transparent pixel (think of this as a picture you can’t see) is downloaded from a remote server. When the pixel is downloaded, it reports as an open. Each pixel is unique to every email address that the campaign was sent to.

How Your Email Open Data Tricks You

Because of the way email open tracking works, the data it produces isn’t the most reliable way to track engagement. Email open data is a shiny metric that sounds nice but, in reality, doesn’t give you a complete picture of your campaign’s effectiveness. Here are three ways your open data is tricking you:

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Topics: email, inbound marketing, HubSpot

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