Recently while reading an article on Inc.com written by Geoffrey James, I came across a thought-provoking infographic about the best email subject lines for B2B sales emails. While many marketers and salespeople take the subject line for granted and just fire away with their latest pitch to unsuspecting prospects, research is starting to show that certain types of subject lines can outperform others. Before you run off and start coming up with a list of great email subject lines you might want to take a minute and read this article because the findings might surprise you. I know that they were surprising for me.
The information below is taken from a study conducted by Sales for Life and Contact Monkey on over 30 million sales emails sent from Outlook and Gmail to see which subject lines have a better chance of being opened, and I am sure you will agree that some interesting facts came to light.