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Are You Keeping Both the Decision Maker and Decision Influencers in Mind?

Posted by Dani Buckley

November 27, 2018

For many businesses, the primary person that is focused on in both marketing and sales efforts is the key decision maker at a company (or even in a household). It’s easy for us to think about the person who has the most power to say “yes” because that’s what we’re looking for in the first place. However, if we are not also keeping in mind the people who can say “no,” then we could be missing opportunities and hurting our overall efforts.

The Difference Between Decision Makers and Decision Influencers

Let’s start with defining the difference between these two: 

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Topics: target personas, understanding target audience, marketing strategies and tactics, marketing strategy, inbound marketing, Decision Makers

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