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The LeadG2 Blog

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Hiring a Rainmaker is Not a Marketing Strategy

Posted by Dean Moothart

August 16, 2018

I spoke with a business owner recently about their revenue growth objectives. They were frustrated because the first half of the year didn’t go as planned, and their new business revenue numbers were lagging behind the goals they set at the beginning of the year. They were very optimistic, however, that the second half of the year would be different. They were confident they would eventually exceed all their growth goals.

When I asked what they were basing this optimism on, they went on to tell me that they had just hired a new salesperson. And this was not just any salesperson. This was someone with deep connections in their industry and a network of relationships that could get them in front of the decision-makers at some of their most attractive target accounts. In fact, this salesperson was even bringing a few deals with them that they expected to close very shortly. They had hired a rainmaker.       

I hope it works out for them.

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Topics: lead generation, inbound marketing, deanmoothart, sales and marketing alignment, marketing strategy

4 Reasons Staffing Firms Should Care About Being Thought Leaders

Posted by Dean Moothart

June 28, 2018


It takes a lot to stand out from the rest with your staffing agency marketing. It takes initiative, drive, creativity, and, most importantly, perceived authority. Those who are successful at standing out are known as thought leaders.

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Topics: thought leadership, deanmoothart, staffing+recruiting agencies, staffing agency marketing, content marketing for a staffing agency

5 Ways Staffing Firms Can Generate More Job Placements

Posted by Dean Moothart

May 10, 2018

 

In an incredibly competitive industry, staffing firms are constantly vying to distinguish themselves from the competition. You need to not only offer value to your clients, but also provide superb customer service and long term results.

Generating more long-term and successful job placements for your clients will affirm your company as an industry leader and solidify your agency as their number one choice. Here are five ways staffing firms can generate more job placements and make their clients happy.

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Topics: deanmoothart, staffing+recruiting agencies, staffing agency marketing, marketing strategies for a staffing agency

5 Ways Staffing Firms Can Use Inbound Marketing to Increase Revenue

Posted by Dean Moothart

May 1, 2018


These days, even though there is a pervasive use of social media to identify and recruit prospective job candidates, there are few firms leveraging social media to attract hiring managers. Here are five ways to increase revenue for your business with inbound marketing best practices and strategies.

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Topics: deanmoothart, inbound marketing for a staffing agency, staffing agency marketing

Why Is It Important that Marketing Automation be Integrated with a CRM?

Posted by Dean Moothart

April 13, 2018

Advancements in technology have provided businesses the opportunity to dramatically improve the efficiency and productivity of their marketing and sales organizations. Marketing automation software helps marketing teams design and execute marketing campaigns that attract and nurture more qualified leads with fewer resources. CRM software helps salespeople manage their day-to-day sales activities; enables an efficient sales process that accelerates leads through the sales funnel; and gives management improved visibility into the pipeline and more accurate forecasting. 

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Topics: sales performance, Sales, salespeople, deanmoothart, sales and marketing alignment, marketing automation, crm

7 Questions to Ask a Prospective Marketing Partner that Specializes in a Specific Niche

Posted by Dean Moothart

April 6, 2018

Market specialization is becoming a more prevalent business strategy for marketing agencies. With this strategy, the marketing agency makes a conscious decision to only support the unique marketing requirements of a particular industry or niche. From the client's perspective, they hope they can leverage the experience and key learnings of other similar companies. They feel like they won’t have to be a guinea pig or recreate the wheel. From the agency perspective, it is typically a marketing and branding play. It allows them to fine-tune their positioning as a subject matter expert and thought leader.  

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Topics: deanmoothart, marketing strategy, Hiring an Agency

3 Reasons You Should Invest in Inbound Marketing Instead of Hiring More Salespeople

Posted by Dean Moothart

March 22, 2018

Most small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to invest. If the obstacles to growth that you’ve identified are branding and visibility, hiring additional recruiters will not solve these problems.

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Topics: sales strategy, inbound marketing, deanmoothart, sales leads

How to Determine if the HubSpot CRM is Right for Your Sales Organization

Posted by Dean Moothart

February 20, 2018

Customer Relationship Management (CRM) software has been one of the fastest-growing business application segments for the last several years. There are literally hundreds of options to choose from. They include large enterprise solutions from companies that spend millions on marketing and product development, as well as small niche players that focus on supporting the unique requirements of specific industries. Some of them get good reviews and other not so much. 

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Topics: deanmoothart, HubSpot, crm

6 Emails Your Company Should be Automating

Posted by Dean Moothart

February 13, 2018

Email is still an efficient method of communicating with your prospects and customers. Its efficiency can be significantly enhanced, however, if it’s automated. Today’s marketing automation software allows you to eliminate time-consuming tasks of writing and sending emails. Not only will automating emails improve your team’s productivity, it will also eliminate the chance of sending poorly-written emails composed by individual team members.  Wouldn’t it be great to have the confidence that a prospect would never again receive an email message with spelling or grammatical errors or with messaging outside the corporate brand parameters?

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Topics: inbound marketing, deanmoothart, automation, marketing automation

Sales Enablement Tools Are Bridging the Gap Between Sales and Marketing — and Winning More Sales

Posted by Dean Moothart

January 25, 2018

 

“Sales enablement” is a term that seems to get thrown around quite a lot. I’ve found, however, that many sales and marketing professionals really don’t understand what “sales enablement” is or why it’s important. My definition is pretty simple. Sales enablement is any tool or process that supports the sales function—helping salespeople guide their prospects through their buying journey—from exploration to evaluation to final decision making and close.  

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Topics: Sales, deanmoothart, sales and marketing alignment, sales enablement

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