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The LeadG2 Blog

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10 Actionable Steps You Can Take to Boost Your Website's SEO

Posted by Dani Buckley

July 1, 2015

We all want to get found online, right? Our website is our new storefront--and that’s a fact whether or not you have an actual brick and mortar store. The consumer journey almost always starts online and if you aren’t showing up in search results that apply to your industry or business, then who is? Maybe your competitor.

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Topics: SEO, danibuckley

How to Kill Your Inbound Marketing Plan: Hand It to the Wrong Person

Posted by Dani Buckley

June 26, 2015

Here’s a scenario I’ve seen too often: There’s great enthusiasm for a company’s new inbound marketing initiative, and that enthusiasm reads like commitment. But soon those executives whose enthusiasm and apparent commitment seemed so strong become overwhelmed by the workload. It’s not that inbound marketing is a full-time job (it’s usually not if you are working with a partner like LeadG2) but simply that the people involved were already working full-time and these new responsibilities push them over the edge.

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Topics: inbound marketing, danibuckley

Inbound Marketing Secrets Revealed by Top Marketers in the Media and Advertising Industry

Posted by Dani Buckley

June 19, 2015

Often, the best way to learn is by asking others who have gone before you. This is why I find it incredibly valuable to ask other inbound marketers, including our own clients, what they’ve learned in the process of launching an inbound marketing strategy; it helps me help you with yours. This collection of insights comes from those within the media and advertising industry (ranging from digital marketing, to radio and television, and beyond.)

I asked these marketers about their experience in regards to three questions. Here is a compilation of their responses for your own learning pleasure!

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Topics: danibuckley, media

5 Questions With...Anne Marie Benard, CMG Houston

Posted by Dani Buckley

May 1, 2015

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to building a solid lead generation strategy

That's why we started the "5 Questions With..." series. On today's edition, we got to hear from Anne Marie Benard, Director of Marketing Services for CMG Houston.

1. When did you get started with inbound marketing and what was the biggest factor in your reasoning to get started?

We first started exploring discussions back in Q4 2012, and launched our blog  - Houston Marketing Matters - in March of 2013. We weren't aware of any other media groups (our core competitors) with a blog or forum – so we wanted to be one of the first to market. Also, today's business owners are looking online for the products and services we know best – so it was a fantastic opportunity to be sure we serve up informative content where and when they want it. When people Google certain topics related to Houston and marketing – chances are – Houston Marketing Matters shows up above the fold.

See also: 7 Decisions to Make Before Starting Inbound Marketing

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Topics: danibuckley

7 Grammar Mistakes You Should Avoid

Posted by Dani Buckley

April 17, 2015

This week we have some expert insights to share with you based on the large amount of blog content we read, approve, write, and edit every single day here at LeadG2. There are a few key things we’ve learned about blog writing that we’d like to share:

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Topics: danibuckley, blogging best practices

What is Inbound Marketing?

Posted by Dani Buckley

April 8, 2015

Definition of Inbound Marketing

Inbound marketing is a style of marketing that focuses on getting found by new visitors, converting website traffic into leads, and analyzing performance. It’s a concept based on Seth Godin’s idea of permission marketing, and it includes the idea of utilizing content in the sales process to provide prospects with the information they are already searching for online, and therefore getting in front of them sooner. 

David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information, nurturing leads, etc.) in contrast to outbound marketing where you might find yourself buying, begging, or bugging your way in (via paid advertisements, cold calling, etc.).

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Topics: inbound marketing, danibuckley

5 Questions With...Mark Keaney, Greater Media Boston

Posted by Dani Buckley

April 1, 2015

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to building a solid lead generation strategy

That's why we started the "5 Questions With..." series. On today's edition, we got to hear from Mark Keaney, Director of Sales for Greater Media Boston.

1. When did you get started with inbound marketing and what was the biggest factor in your reasoning to get started?

We hosted an event for our sales team and simply shared these amazing “live and local” success stories with our team. Story after story of clients who had incredible results with the programs our team had created. We decided we needed a website that would bring them to life. In the process of building our site and researching how to use social media to promote our business – we discovered “inbound marketing.”

See also: 7 Decisions to Make Before Starting Inbound Marketing

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Topics: danibuckley

3 Things Every Media Company Needs to Do in 2015

Posted by Dani Buckley

February 4, 2015

I’ve been working in the media industry for almost 10 years now. I started in radio working in both promotions and marketing, then moved into sales where I really began understanding the business of media.

Now, at LeadG2, I get to work closely with a variety of media companies across the US helping them take their B2B marketing to a whole new level. What I love about working with these clients is that they are the brightest, most innovative sales organizations in the media industry. They are ahead of their peers when it comes to transitioning from “the way things have always been done” to really understanding the changes in the consumer path for advertisers and marketers.

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Topics: danibuckley, blog strategy, media

Why Your “Human Strategy” is What Really Matters

Posted by Dani Buckley

February 2, 2015

Recently, while reading an article in the Harvard Business Review (Your Digital Strategy Shouldn’t Be About Attention) it reminded me of why I love what I do as an Inbound Marketing and Sales Consultant. Yes, increases in search rankings and higher email open and click rates make me excited for my clients… but what I really love about this industry (and working for LeadG2) is that I get to help sales organizations change the way they think about marketing.

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Topics: danibuckley, blogging best practices

The Advertiser's Buyer Journey Has Changed (Has Yours?)

Posted by Dani Buckley

December 29, 2014

A lot has changed in the last five years, let alone the last 20+ years… and the way local advertisers make buying decisions is certainly one of them. However, to their detriment, most media companies have not evolved in the way they market and sell their advertising assets.

You might be thinking that of course you’ve changed, your company now sells a variety of non-traditional assets including event sponsorships, PPC, streaming ads, and retargeting ads, among other things. But I’m not talking about the addition of 21st century advertising products, I’m talking about the way you find, approach, and market your brand to leads.

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Topics: Buying Process, danibuckley

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