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The LeadG2 Blog

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What Will YOU Do With A Full 140 Characters?

Posted by Dani Buckley

May 18, 2016

Twitter supposedly has some exciting (yet unofficial) news to announce about their 140-character limit for tweets . (Well, it’s exciting if you are a digital nerd like me and many of my colleagues at LeadG2.) While the news is not public and Twitter has not made any official announcements about it yet, Bloomberg reported that a source leaked the details of an upcoming plan to change the way characters are counted on tweets. 

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Topics: Social Media, Twitter, danibuckley, media, professional services

When is an Inbound Lead Ready to be Called?

Posted by Dani Buckley

May 13, 2016


Note: This post first appeared on The Center for Sales Strategy blog.


For new inbound marketers, one of the most exciting moments is when you actually start to see new leads coming in through your content efforts. Based on my experience, that exciting moment is followed by the question, “What am I supposed to do now?”

This is pretty common because all marketers know that not every inbound lead is created equal. Many just aren’t far enough along in their buying journey and others simply aren’t qualified and probably never will be. How do you know which leads are sales-ready, which require nurturing, and which ought to be ignored? There are tools and processes that can help you, including lead scoring, conducting your own online research, and reviewing your lead intelligence. With these tools you can determine the next steps for each lead.

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Topics: inbound marketing, danibuckley, media, professional services

How Not to Fail at Inbound Marketing: Questions You Must Ask Yourself

Posted by Dani Buckley

April 25, 2016

Note: This post first appeared on The Center for Sales Strategy blog.


 

Just the other day I was talking with one of our inbound marketing clients and they asked me the question, “What do I really need to know in order to not fail at inbound marketing?” I immediately thought this was a fantastic question. After a long discussion about the importance of internal buy-in, setting clear expectations, ways to motivate writers, and many other important do’s and don’ts… it dawned on me that while these are conversations we have with all of our clients, it’s just as important of a conversation for anyone thinking about launching an inbound lead generation program.   

While the benefits of being a thought leader and the value of generating new leads and new sources of revenue are increasingly more appealing (and necessary) than ever before, the unfortunate truth is that inbound marketing might not be for everyone. Sure, anyone could start a blog – but ask any online content marketer and they’ll tell you it takes much more work than just publishing articles. 

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Topics: content marketing, lead generation, inbound marketing, danibuckley, media, professional services

Creating Content: The Gas to Run Your Inbound Marketing Vehicle

Posted by Dani Buckley

April 4, 2016

Let’s say your blog is a shiny, new racecar. You’re dying to take it out for a spin… but not so fast. You can’t drive a car without any gas in it, and that’s exactly what your blog posts, premium content, and other pieces of content are—the gas to drive your blog toward inbound marketing success. 

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Topics: blog, lead generation, danibuckley, media, professional services

You Miss 100% of the Leads You Don’t Capture

Posted by Dani Buckley

March 25, 2016

You’ve surely heard the quote from hockey legend, Wayne Gretzky, “You miss 100% of the shots you don’t take.” This saying really could be attributed to most things in life. If you don’t take a chance or a risk, you’re never going to know what could have been. And it’s certainly true with marketing as well, especially when it comes to online lead generation.

Here’s the thing—as inbound marketers, we spend a lot of time creating compelling and optimized content, building campaign strategies and promotional plans, and driving potential customers to our website and brand. All of this is critical for any lead gen plan. But what happens all too often is that your website isn’t effectively set up to actually convert those visitors into real leads. It’s not designed to convert prospects at every stage of the sales funnel. It’s not making it easy for someone who isn't ready to talk to Sales but wants to do research on your products or services—and they're willing to take some type of action that would allow you to capture their information and engage later. And it’s possibly not even making it easy for those that DO want to talk to Sales, to find a way to do that that appeals to them.

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Topics: lead generation, danibuckley, media, conversions

How to Get Better Leads for Your Sales Team

Posted by Dani Buckley

March 11, 2016

Does it sometimes feel like you’re generating all this traffic to your blog, but the leads just aren’t quite what you’re looking for? Are you hoping for more qualified leads that match up with your ideal prospect? Or does your sales team simply think that too many of your leads just aren’t ready to be contacted yet?  

If this is the case then you’ve accomplished the initial steps toward inbound marketing success, which is consistently publishing great content and generating more and more traffic to your website. However, we all know the end goal is to convert this traffic to leads and these leads to customers, but what are you supposed to do with the leads coming in from Australia and India?

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Topics: inbound marketing, danibuckley, media

Out with the Old, In with the New: What to Look for in a CRM

Posted by Dani Buckley

January 27, 2016

If you’ve ever worked in sales then you’ve likely used a CRM (short for Customer Relationship Management) or at least heard stories from colleagues and peers about what a pain in the butt their CRM was to use. Most of my professional career I’ve either had a poor experience with clunky data entry and useless reports, or worked for organizations spending big money on a CRM that was barely being used by the sales team (until there was a win to report).

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Topics: Sales, danibuckley, media, professional services, crm

Do You Know Your Customer’s Story? And More Importantly, Are You Telling It?

Posted by Dani Buckley

September 18, 2015

I’ve been a Joseph Campbell fan since high school when my English teacher, Mr. E., taught us about the importance of finding and following our own Hero’s Journey in life. He was an exceptional teacher and his message for us to follow our bliss has carried with me throughout my entire adult life.

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Topics: inbound marketing, danibuckley

You Don’t NEED Inbound Marketing

Posted by Dani Buckley

July 29, 2015

I spend a lot of time talking to people about their business needs, and if there’s one thing I know for sure, it’s that nobody needs inbound marketing. Just like nobody needs TV advertising, or retargeting ads, or email marketing, or sponsored LinkedIn posts. What we need are more customers, new revenue streams, more leads, better leads, more renewals, more referrals, and so on and so on.

The point here is that we don’t need marketing; marketing is the solution to the problems we have… our real needs.

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Topics: lead nurturing, lead generation, inbound marketing, danibuckley, lead intelligence

Outsourced Content Doesn't Have to Be Lame: Here's How!

Posted by Dani Buckley

July 22, 2015

Inbound marketing isn’t easy, and if you ask anyone here at LeadG2, they’ll tell you the same thing. It takes a lot of expertise, time, patience, and hard work. There are some areas that can be automated, which is great, but there is one thing that can’t be automated and is essential in order to have an effective inbound marketing strategy… you must create content.

And not just any old content. In order to work, it needs to be topical, interesting, informative, and strategic.

But who has time for that? If you’re lucky, you’ve got this great team of writers pecking away at their keyboards creating fantastic content for your lead gen efforts. But if that’s not the world you live in—if you don’t have that team of writers or aren’t already outsourcing this work to a company like LeadG2—there are still some ways you can create more quality content without spending a fortune or chewing up your most precious commodity: time.

If you need to outsource, and many people do, here are some simple guidelines for getting the best work out of whoever is writing for you.

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Topics: content marketing, inbound marketing, danibuckley

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