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The LeadG2 Blog

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You Miss 100% of the Leads You Don’t Capture

Posted by Dani Buckley

March 25, 2016

You’ve surely heard the quote from hockey legend, Wayne Gretzky, “You miss 100% of the shots you don’t take.” This saying really could be attributed to most things in life. If you don’t take a chance or a risk, you’re never going to know what could have been. And it’s certainly true with marketing as well, especially when it comes to online lead generation.

Here’s the thing—as inbound marketers, we spend a lot of time creating compelling and optimized content, building campaign strategies and promotional plans, and driving potential customers to our website and brand. All of this is critical for any lead gen plan. But what happens all too often is that your website isn’t effectively set up to actually convert those visitors into real leads. It’s not designed to convert prospects at every stage of the sales funnel. It’s not making it easy for someone who isn't ready to talk to Sales but wants to do research on your products or services—and they're willing to take some type of action that would allow you to capture their information and engage later. And it’s possibly not even making it easy for those that DO want to talk to Sales, to find a way to do that that appeals to them.

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Topics: lead generation, danibuckley, media, conversions

How to Get Better Leads for Your Sales Team

Posted by Dani Buckley

March 11, 2016

Does it sometimes feel like you’re generating all this traffic to your blog, but the leads just aren’t quite what you’re looking for? Are you hoping for more qualified leads that match up with your ideal prospect? Or does your sales team simply think that too many of your leads just aren’t ready to be contacted yet?  

If this is the case then you’ve accomplished the initial steps toward inbound marketing success, which is consistently publishing great content and generating more and more traffic to your website. However, we all know the end goal is to convert this traffic to leads and these leads to customers, but what are you supposed to do with the leads coming in from Australia and India?

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Topics: inbound marketing, danibuckley, media

Out with the Old, In with the New: What to Look for in a CRM

Posted by Dani Buckley

January 27, 2016

If you’ve ever worked in sales then you’ve likely used a CRM (short for Customer Relationship Management) or at least heard stories from colleagues and peers about what a pain in the butt their CRM was to use. Most of my professional career I’ve either had a poor experience with clunky data entry and useless reports, or worked for organizations spending big money on a CRM that was barely being used by the sales team (until there was a win to report).

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Topics: Sales, danibuckley, media, professional services, crm

Do You Know Your Customer’s Story? And More Importantly, Are You Telling It?

Posted by Dani Buckley

September 18, 2015

I’ve been a Joseph Campbell fan since high school when my English teacher, Mr. E., taught us about the importance of finding and following our own Hero’s Journey in life. He was an exceptional teacher and his message for us to follow our bliss has carried with me throughout my entire adult life.

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Topics: inbound marketing, danibuckley

You Don’t NEED Inbound Marketing

Posted by Dani Buckley

July 29, 2015

I spend a lot of time talking to people about their business needs, and if there’s one thing I know for sure, it’s that nobody needs inbound marketing. Just like nobody needs TV advertising, or retargeting ads, or email marketing, or sponsored LinkedIn posts. What we need are more customers, new revenue streams, more leads, better leads, more renewals, more referrals, and so on and so on.

The point here is that we don’t need marketing; marketing is the solution to the problems we have… our real needs.

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Topics: lead nurturing, lead generation, inbound marketing, danibuckley, lead intelligence

Outsourced Content Doesn't Have to Be Lame: Here's How!

Posted by Dani Buckley

July 22, 2015

Inbound marketing isn’t easy, and if you ask anyone here at LeadG2, they’ll tell you the same thing. It takes a lot of expertise, time, patience, and hard work. There are some areas that can be automated, which is great, but there is one thing that can’t be automated and is essential in order to have an effective inbound marketing strategy… you must create content.

And not just any old content. In order to work, it needs to be topical, interesting, informative, and strategic.

But who has time for that? If you’re lucky, you’ve got this great team of writers pecking away at their keyboards creating fantastic content for your lead gen efforts. But if that’s not the world you live in—if you don’t have that team of writers or aren’t already outsourcing this work to a company like LeadG2—there are still some ways you can create more quality content without spending a fortune or chewing up your most precious commodity: time.

If you need to outsource, and many people do, here are some simple guidelines for getting the best work out of whoever is writing for you.

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Topics: content marketing, inbound marketing, danibuckley

10 Actionable Steps You Can Take to Boost Your Website's SEO

Posted by Dani Buckley

July 1, 2015

We all want to get found online, right? Our website is our new storefront--and that’s a fact whether or not you have an actual brick and mortar store. The consumer journey almost always starts online and if you aren’t showing up in search results that apply to your industry or business, then who is? Maybe your competitor.

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Topics: SEO, danibuckley

How to Kill Your Inbound Marketing Plan: Hand It to the Wrong Person

Posted by Dani Buckley

June 26, 2015

Here’s a scenario I’ve seen too often: There’s great enthusiasm for a company’s new inbound marketing initiative, and that enthusiasm reads like commitment. But soon those executives whose enthusiasm and apparent commitment seemed so strong become overwhelmed by the workload. It’s not that inbound marketing is a full-time job (it’s usually not if you are working with a partner like LeadG2) but simply that the people involved were already working full-time and these new responsibilities push them over the edge.

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Topics: inbound marketing, danibuckley

Inbound Marketing Secrets Revealed by Top Marketers in the Media and Advertising Industry

Posted by Dani Buckley

June 19, 2015

Often, the best way to learn is by asking others who have gone before you. This is why I find it incredibly valuable to ask other inbound marketers, including our own clients, what they’ve learned in the process of launching an inbound marketing strategy; it helps me help you with yours. This collection of insights comes from those within the media and advertising industry (ranging from digital marketing, to radio and television, and beyond.)

I asked these marketers about their experience in regards to three questions. Here is a compilation of their responses for your own learning pleasure!

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Topics: danibuckley, media

5 Questions With...Anne Marie Benard, CMG Houston

Posted by Dani Buckley

May 1, 2015

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to building a solid lead generation strategy

That's why we started the "5 Questions With..." series. On today's edition, we got to hear from Anne Marie Benard, Director of Marketing Services for CMG Houston.

1. When did you get started with inbound marketing and what was the biggest factor in your reasoning to get started?

We first started exploring discussions back in Q4 2012, and launched our blog  - Houston Marketing Matters - in March of 2013. We weren't aware of any other media groups (our core competitors) with a blog or forum – so we wanted to be one of the first to market. Also, today's business owners are looking online for the products and services we know best – so it was a fantastic opportunity to be sure we serve up informative content where and when they want it. When people Google certain topics related to Houston and marketing – chances are – Houston Marketing Matters shows up above the fold.

See also: 7 Decisions to Make Before Starting Inbound Marketing

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Topics: danibuckley

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