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3 Steps to Running a Quick Content Audit

Posted by Kim Peek

June 22, 2020

You put a lot of time and energy into creating content that generates leads for your business, so it makes sense to expect results. While it’s tempting to throw a bunch of content out into the world to see what happens, there’s a more strategic way to optimize your website to generate traffic, leads, and sales results.

A content audit is a process of creating an inventory of the content that sits on your website and evaluating the metrics to determine which content is working best and whether any content should be updated or completely eliminated.

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Topics: content marketing, content audit

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