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The LeadG2 Blog

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B2B Companies: Super-Serve Your Clients To Success

Posted by Shaye Smith

August 2, 2018

We serve clients. Our team exists to provide services that set a client up to succeed. We provide a service that's a part of a bigger plan with bigger goals and expectations, but what we do plays a major part in supporting the end product and success. In a way, I define my success by our clients' success. 

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Topics: business relationships, goals, b2b, shayesmith

5 Ways to Build Trust with Your Prospects

Posted by Dean Moothart

April 24, 2017

An unknown philosopher once said, “The pursuit of earning trust, not greed, will bring success.” Salespeople who focus on the opportunity, the deal, and the revenue when engaging a prospect often find success elusive. However, success often comes easier to the salesperson who focuses more on earning the trust of their prospect more than earning their next commission check. 

When the prospect trusts the salesperson, barriers will be eliminated. Trust leads to open and frank discussions about the real business problems the prospect is experiencing and the impact those problems are having on the business. Only then can real solutions be explored. Effective selling starts with effective problem solving and effective problem solving is built on a foundation of trust. Below are ways to build a solid foundation of trust.       

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Topics: business relationships, Sales

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