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Why Each Member of Your Sales Team Needs a “Personal Brand”

Posted by LeadG2

September 5, 2016


When your phone rings and your caller ID says, “No Caller ID” or “Unknown,” do you get excited to pick up the phone? No? You can probably understand why it’s important for salespeople to have an established “personal brand” and not just show  up as “unknown” when prospecting or contacting leads.

Think about it for a minute. Who would you rather pick up the phone and talk to? Someone you are familiar with, or a total stranger? This is exactly the same question that goes through your prospects' minds when they are deciding whether to answer your call or return your email. And chances are, if they have heard your name, connected with you on LinkedIn or read a few of your blog posts, the chances of them engaging with you increase exponentially.

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Topics: Sales, brianhasenbauer, media, personal brand, professional services

Google to Penalize Mobile Sites with Annoying Popups

Posted by LeadG2

August 31, 2016

Don’t you love it when you click on a link to an article posted by a friend on Facebook and you're greeted with annoying popups that have to be closed in order to see the article you were interested in? Or worse, when you can't close that annoying popup without being directed to a new website from the advertiser?  

Yeah, I don’t like that either, and apparently Google agrees it's not a good experience for their users. TechCrunch recently reported that Google will be penalizing mobile sites that have “popups that cover the main content after users navigate to a page or as they are looking through it, as well as standalone interstitials that have to be dismissed before you can access the main content and pages that show what looks like a standalone interstitial above the fold.”

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Topics: websites, mobile, brianhasenbauer, media, professional services

Organic Traffic Trumps Social Media Every Time

Posted by LeadG2

April 18, 2016

 

HubSpot recently published a new report that’s focused solely on research, and so far we’ve been really impressed with the depth of their reports. This is a great resource for marketers and inbound marketing consultants (like me), and if you dig into it you can come up with some great takeaways. One warning though: similar to what sometimes happens after having a few slurps of a Slurpee, you might get a brain freeze after staring at chart after chart after chart. We did on their latest research report, Average Traffic Sources For Websites: Benchmarks From 15K HubSpot Customers, but we also came away with one HUGE takeaway that we want to share.

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Topics: lead generation, websites, brianhasenbauer, media, professional services

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