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The LeadG2 Blog

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Inbound Marketing: The Gift that Keeps on Giving

Posted by LeadG2

December 23, 2016

Regardless of which holiday you celebrate this holiday season, most if not all holidays have one thing in common. The tradition of giving gifts and presents! The giving of a gift to celebrate the holidays is something that is very special to both the gift giver and the receiver. It’s something that should be remembered throughout the entire year and hopefully for years to come.  

As the father of a 7-year-old and an 11-year-old, I know how important gifts are for any occasion and how much time and MONEY we spend on getting them exactly what they want with the intention that they will cherish our gifts and play with them for hour upon hour for years to come. However, as their rooms which are full of seldomly-used toys indicates, this is often not the case. It’s usually more true than not that, even though we get them exactly the gift that they wanted so bad, it’s often forgotten a few weeks or even days later.  

What if there was a gift that you knew they would play with and it would return countless hours of fun over the years? Wouldn’t that be a better investment than the latest shiny object (like a Hatchimal) that will be soon forgotten after the holidays?

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Topics: inbound marketing, brianhasenbauer, inbound sales

Top Five Factors of a Successful Inbound Marketing Program

Posted by LeadG2

December 14, 2016

 

There are certain traits and factors that help to sort out the best and worst, the winners from the losers. This is true not only for individuals and companies, but also for inbound marketing programs.

LeadG2 works with inbound marketing clients on a daily basis to build and implement successful inbound marketing strategies, and we have observed five common characteristics of the ones that get results.

Are you following these best practices?

1) Target the correct audience/persona.

One of the first steps is to determine what your objectives are and which audiences you are trying to reach. If you don’t know who you are trying to reach, chances are that you won’t reach them. 

From day one, set out a clear definition of who your blog and other content is intended to reach, and continue to provide information on topics that your audience is interested in. 

2) Publish frequently.

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Topics: inbound marketing, brianhasenbauer

Lead Intelligence or Lead Stupidity? Which Category Does Your Company Fall Into?

Posted by LeadG2

December 9, 2016

As an inbound marketer, I download pretty much every piece of premium content I find. (Premium content? That’s the material for which you need to fill out a form or you can’t download it, a form asking for your name, email, phone number, perhaps job title, and the like.) For me, it’s purely research on marketing trends, learning how to do inbound marketing better, and of course, checking out the competition.

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Topics: inbound marketing, brianhasenbauer, lead intelligence

Inbound Marketing Commandment #10: You Must Use a CRM

Posted by LeadG2

December 5, 2016

 

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing," today we're looking at the ninth of The 10 Commandments of Inbound Marketing: You must use a CRM. (Tweet This)

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Topics: inbound marketing, brianhasenbauer, media, professional services, crm

Inbound Marketing Commandment #9: Thou Shall Not Publish Garbage

Posted by LeadG2

November 28, 2016

 

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing," this post looks at the ninth of The 10 Commandments of Inbound Marketing is: "Thou shall not publish content for the sake of Google. Write for humans not Google." (Tweet This)

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Topics: SEO, inbound marketing, brianhasenbauer, blog strategy, media, professional services

How to Prepare for Chatbots

Posted by LeadG2

November 25, 2016

After spending almost a week at the HubSpot Inbound conference, you can’t help but come away a little smarter and with some good insight into what the future holds for sales and marketing technology. However, after you get back to wherever home is, you need to be able to interpret the trends and the insights and turn them into strategies and tactics. Siting in conference break out sessions and learning about the technology of the future is the easy part. Implementing it appropriately and knowing what do with this new-found knowledge is the difficult part and the one that most companies struggle with and need help with.

At INBOUND 2016, the area that I found most interesting and possibly game changing is the area surrounding chatbots and specifically what role they can play in the buyer's journey. Dharmesh Shah, the co-founder of HubSpot, spent a good amount of time during his keynote discussing the new GrowthBot chatbot and walked through a short demo of its capabilities. You can use GrowthBot in Facebook’s Messenger app to tell it do things like “start a blog post” or “create a campaign” and GrowthBot instantly initiates that command and builds it for you.

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Topics: content marketing, digital marketing, Sales, brianhasenbauer, media, professional services

Inbound Marketing Commandment #8: Do Not Ignore SEO / Organic Search

Posted by LeadG2

November 21, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we're looking at several principles that you can't succeed without. The eighth of The 10 Commandments of Inbound Marketing is: Do not ignore SEO / Organic search. This is your website’s lifeblood. (Tweet This)

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Topics: content marketing, SEO, inbound marketing, brianhasenbauer, media, professional services

Inbound Marketing Commandment #7: Thou Shalt Create Lead Generation Materials

Posted by LeadG2

November 14, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we're looking at each of these ten commandments and the importance of each one. The seventh of "The 10 Commandments of Inbound Marketing" is: You must have premium content (white papers, guides etc) on your website if you intend to generate leads. (Tweet This)

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Topics: premium content, lead generation, brianhasenbauer, media, professional services

Inbound16 is Over, Now What?

Posted by LeadG2

November 11, 2016

This morning as Alec Baldwin was giving his keynote at Inbound 2016, I sat in my room and spent some time reflecting on this week and what I’ve learned and what I wanted to take away from it. While I was writing this, I received an email from a co-worker that had already left, stating that his brain had melted and he has no idea how he is ever going to process and use all the information that was disussed throughout the week. I guess I’m not the only one that leaves Inbound feeling incredibly inspired, but also overwhelmed and not wanting to wait in lines or rub shoulders with 19,000 people again any time soon.  

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Topics: content marketing, inbound marketing, brianhasenbauer, HubSpot

Save Time and Resources By Leveraging Your Company’s Knowledge Base

Posted by LeadG2

November 4, 2016

When a new client first starts working with you, they wonder who to call when this or that happens, or where to go to find a specific resource. Your prospects are also asking a lot of questions about pricing, features, services and more. So how do you answer all of these questions from various groups and stakeholders?

The simple answer is: leverage your company’s knowledge base.  

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Topics: inbound marketing, Sales, brianhasenbauer, media, professional services

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