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The LeadG2 Blog

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How to Get More Blog Subscribers From Your Staff, Clients and Website Visitors

Posted by LeadG2

September 8, 2017

We often get asked from our clients how they can get more blog subscribers. They have spent time, money, and resources in a blogging strategy and are hoping for a wider audience. We always tell our clients that the blogging strategy is a marathon, not a sprint, but there are ways to help energize the effort to getting their content read more and shared more frequently.

The best way to approach the different ideas your company can get more blog subscribers can be separated into three different paths: Your staff, your clients, your website visitors.

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Topics: blogging best practices, blogging

5 Ways to Write an Interesting Blog Post on a Boring Topic

Posted by LeadG2

August 14, 2017

B2B businesses aren't as fun and exciting as B2C businesses, right? Well, you may not be selling sexy sports cars or hot new smartphones, but B2B doesn't have to be boring. Even if you're a CPA firm or a software development company or staffing agency. Here are five strategies you can use to transform boring topics into interesting blog posts that people will want to read.

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Topics: media, lauramacpherson, professional services, blogging

Blog Today for More Business Tomorrow (5 Reasons Starting a Blog Will Help Your Business Profit)

Posted by Emily Sunshine

August 7, 2017

Everything today is on the Internet. Everything. Blogging has become a pretty common practice and you’ve probably found that other companies in your field of work already have one. So if you haven’t started a blog yet, it’s hard to keep up!  

If you’re not fully convinced yet, I have put together a list of the five reasons you should consider starting a blog today. Don’t wait another minute to start making more money. When it comes to growing a business, instead of trying to beat em’, join em’! 

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Topics: inbound marketing, blogging, emilysunshine

3 Ways You Can Leverage Your Company’s Blog for More Views, More Leads, and More ROI

Posted by LeadG2

August 2, 2017

If you are a B2B company utilizing a blog platform, then congrats! You’ve been keeping up-to-date with marketing and branding trends. If your company is not utilizing a blogging platform, then welcome to the 21st century, and get started!

But this post isn’t about the importance of blogging. You can find that information almost anywhere. This post is about ways to leverage the blogging that you are ALREADY doing, with some tips and guidance on how to get the biggest bang for your blogging buck!

Check out these 3 ways you can leverage your company’s current blogging strategy to get your website more leads, more lead conversions and a bigger return on your blogging investment:

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Topics: inbound marketing, blogging, shannondelmarle

Our 5 Most Popular Posts from 2016

Posted by LeadG2

December 19, 2016

We publish a lot of posts here in our effort to help folks get better results with their marketing. Every so often, we look back at our analytics to see which posts were the most popular, so we know what's of interest to people (and what we need to focus on with upcoming posts). 

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Topics: inbound marketing, Sales, blogging

3 Steps to Creating an Effective Blogger Outreach Campaign

Posted by LeadG2

August 29, 2016

I do a lot of networking in my local business community, and inevitably at each of the meetings I attend, someone will ask me about what I do. I give my company’s “elevator pitch," which includes, “helping companies generate leads for their salespeople, utilizing digital marketing tools and tactics such as blogging, social media, and search engine optimization.” Today, most people understand what I am talking about and mention something about either reading blogs or having a blog.

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Topics: Social Media, media, professional services, blogging

What ROI Should Executive Recruiting Firms and Staffing Agencies Expect from Blogging?

Posted by LeadG2

August 10, 2016

The Marketing Opportunity is HUGE, but Best Blogging Practices are Few and Far Between

In some research that we did to gauge the digital marketing footprint of the top 20 executive recruiting firms and top 20 staffing agencies, we were more than a bit surprised to uncover the fact that we could only identify 10 of these top 40 firms using blogging as part of their staffing agency marketing strategy, despite an overwhelming amount of research and data like that from HubSpot and CMI that firmly establish the benefit and ROI of blogging, as well as the use of blogging in the B2B content marketing universe.

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Topics: alanvitberg, professional services, blogging, inbound marketing for a staffing agency, staffing agency marketing

How I Plan to Generate Hundreds of Visitors and Dozens of Leads for My Client

Posted by LeadG2

August 8, 2016


It's no secret that content creation is the hub of inbound marketing. But building a piece of content doesn't necessarily equal new business. Just because you build it doesn't mean they're all going to come. The real question, if you are a marketer, is how to squeeze the life out of a single piece of content in order to get more visitors and new leads.

We recently wrapped up a whitepaper/guide for one of our clients in the staffing and recruiting industry. The guide has really great information in it, super helpful to their target persona, and the design fits their branding standards and looks great. When all was said and done, our client then turned to us and asked, "now what?"  

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Topics: premium content, inbound marketing, blogging, shannondelmarle

10 Tips for Successful Blog Promotion

Posted by Alex Holmes

June 22, 2016

Do you really need to promote your blog? Isn’t the point of a blog to promote your website?? Yes and yes. Your blog is, indeed, a big opportunity to drive traffic to your website and promote your business as well as your goods and services, but it needs help to work. Think of your blog like a garden that's meant to feed your family. The whole purpose of the garden is to create food—but you need to feed it, water it, and tend to it to get the desired results. The same is true of your blog. 

Consider these numbers: currently there are about 60 trillion web pages, 100 billion searches a month, 40,000 search queries a month, and 20 million new blog posts published every day. A mediocre blog doesn’t stand a chance against those odds, and even the best blogs are worthless without readers. So how do you get people to your blog? Below are 10 tips for successful blog promotion.  

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Topics: promotion, media, professional services, blogging

Make Your Content More Shareable With These Insights

Posted by LeadG2

May 30, 2016

The goal of writing a blog or creating premium content is to get them shared so they can reach prospects in your target market. With all the content that's out there, how can you craft content that people want to share?

HubSpot Research and BuzzSumo recently released a report analyzing 175,000 B2B and B2C blog posts, looking at how to optimize content for the maximum amount of shares per social network. The study looked into the differences in social shares, content length, and performance on social networks between B2B and B2C posts and broke down the data. Here's what you need to know.

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Topics: Social Media, blogging

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