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The LeadG2 Blog

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3 Questions You Must Answer Before Starting Your Next Blog Post

Posted by Jason Zimmermann

January 23, 2015

As inbound marketers, we know that there is a certain artform to creating excellent content. But if you boil it down to the essentials, you simply need to know what you’re talking about and who you’re talking to. The best content provides helpful, valuable, and educational information to your target persona.

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Topics: blogging best practices

2 Crucial Roles: Blog Manager & Blog Publisher

Posted by LeadG2

January 16, 2015

One of the most exciting things about embracing an inbound marketing culture and getting started generating leads is that the expectations are high and hopefully the involvement from your team is even higher. It’s during this planning phase that everything you have learned over the past few months and the hours of research you have conducted gets put to the test and you start moving forward on creating and implementing your strategy.  It’s an exciting but sometimes scary process, especially if you have never done this before and don’t necessarily have a digital marketing background.


This is a great phase to be in but this is often the most difficult phase of the entire inbound marketing process. In a recent study, 46% surveyed said that the lack of an effective strategy and the creation of content are the most challenging obstacles to reaching the next level of inbound marketing performance. Hopefully, after reading this post you will have some additional guidance on planning your strategy and on your way to being in charge of a highly successful inbound marketing program.

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Topics: blogging best practices

What We Learned From Our 2014 Content Audit

Posted by Kathleen O. Celmins

January 5, 2015

What worked in your blog last year? What didn't? Most people can't answer that off the top of their heads. That's why it's important to do a content audit every year.

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Topics: blogging best practices

How to Syndicate Content (and Keep Google Happy)

Posted by LeadG2

December 3, 2014

We have multiple blogs here. The blogs have varied audiences, but there's definitely some overlap. We noticed that HubSpot has a similar situation with their blogs, so we reached out to them to see how we could share content from one blog to another without it looking to Google like we're stealing content.

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Topics: blogging best practices

I Pledge Allegiance to My Blog Pledge

Posted by Dani Buckley

October 13, 2014

After clearly identifying your target persona(s), one of the next critical steps to creating a solid inbound marketing program is to draft a Blog Pledge that will direct the style, tone, and purpose of your blog and the content you create for it.

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Topics: danibuckley, blogging best practices

How NOT to Grow Your Blog Subscriber List

Posted by Dani Buckley

October 6, 2014

One of your most valuable resources is your database or subscription list. The more people you have subscribed to your blog, the more opportunities you’ll have for them to convert into leads and customers, share your content with their network, and increase overall views and engagement with your content. Plus, by building a loyal following you’re able to pinpoint those brand evangelists and active users who might be your best sources for referrals.

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Topics: danibuckley, blogging best practices

A Business Blogging Tip You Can't Afford to Ignore: Images

Posted by Dani Buckley

September 29, 2014

Time and time again in the business blogging world I see businesses, big and small, using images improperly and without licensing. Google makes it easy to find any type of image you could possibly want, from cat memes to “business professional working hard at the office.” Because of this, it’s pretty commonplace to grab images this way for internal documents, presentations, marketing materials, and blog posts. 

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Topics: danibuckley, blogging best practices

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