Email is still an efficient method of communicating with your prospects and customers. Its efficiency can be significantly enhanced, however, if it’s automated. Today’s marketing automation software allows you to eliminate time-consuming tasks of writing and sending emails. Not only will automating emails improve your team’s productivity, it will also eliminate the chance of sending poorly-written emails composed by individual team members. Wouldn’t it be great to have the confidence that a prospect would never again receive an email message with spelling or grammatical errors or with messaging outside the corporate brand parameters?