As part of our "5 Questions With" series, we interviewed one of our newest team members, Amber Nettles. As a consultant with LeadG2 and The Center for Sales Strategy, Amber works with clients on a variety of marketing and sales obstacles.
1. How do you explain what you do to those who are not aware of inbound marketing?
You mean, the past two months of my life? I just joined LeadG2 in May, so there's been a LOT of explaining to my friends and former colleagues. The easiest thing (for me) is to say "I'm helping businesses reach more people and get better customers, by creating content that ATTRACTS people. Instead of going out and finding more business, we're drawing new business in."