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The LeadG2 Blog

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The Role of Digital Marketing for Branding and Delivering a Wonderful Brand Experience

Posted by Alan Vitberg

March 14, 2018

How to Use Your Digital Marketing Budget for More than Lead Generation

Earning your company’s brand - and I do mean earning – is not particularly easy. It requires investments of time and resources. It’s more of a marathon than a sprint. It needs a weave of strategy and tactics. It needs attention, consistency and persistence.

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Topics: digital marketing, alanvitberg, branding

Two Dozen Tips for Building a World Class Content Marketing Program

Posted by Alan Vitberg

February 14, 2018

Is it Time to Update Your Content Marketing Game?

I’m starting to believe that content marketing as part of executing a growth strategy is reaching a point of saturation and diminishing returns.

Quantity over quality. Poor writing. Lack of strategic focus. Advertorial. One and done efforts with little to no promotion. Hiring cheap and getting cheap results.

And that’s just the tip of the iceberg.

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Topics: content marketing, inbound marketing, marketing strategy, alanvitberg

Where to Spend Your B2B Marketing and Sales Budget (Part 2)

Posted by Alan Vitberg

October 4, 2017

Investing in Generating Leads and Closing Sales

In Part 1 of this series on budgeting for marketing and sales, I discussed 7 different building blocks – pieces of infrastructure if you will – that are fundamental for a growth strategy. In this post, I’ll be discussing where and how to use those expenditures to achieve your growth goals.

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Topics: lead nurturing, lead generation, inbound marketing, alanvitberg, inbound sales, marketing infrastructure for a staffing agency, staffing agency marketing

Where to Spend Your B2B Marketing and Sales Budget (Part 1)

Posted by Alan Vitberg

September 27, 2017

Grow Your Firm With These 7 Building Blocks

A lot of firms will be using the last couple of months of the year to do their marketing and sales planning and budgeting for 2018. It’s the time of the year when critical thinking and decision making needs to be done by top management, along with securing their commitment to fund the tools, technologies, strategies and tactics necessary for attaining top line goals and growth objectives.

It’s the time of the year when tough decisions need to be made about the balance between spending on branding and spending on lead generation. It’s the time when legacy spending needs to be scrutinized and if necessary, defunded. It’s the time when new thinking about new approaches to growth need to be considered and given adequate funding.

In Part 1 of this 2-part blog series, I’m going to focus on infrastructure: the building blocks that represent the foundation for growth. In part 2, I’ll be talking about budget for growth activities like lead acquisition and nurturing.

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Topics: inbound marketing, alanvitberg, professional services, marketing infrastructure for a staffing agency, staffing agency marketing

Get Your Inbound Marketing Lead Generation Campaign Off the Ground

Posted by Alan Vitberg

August 21, 2017

After investing in inbound marketing, you’ll want to start doing lead generation and make that investment pay off. There are a lot of moving pieces to do lead generation the right way, and this post is meant to be a primer for those firms looking to pump up their game or those new to inbound marketing.

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Topics: lead generation, inbound marketing, alanvitberg

How to Stop Your Marketing Budget from Being Cut

Posted by Alan Vitberg

July 26, 2017

 

At some point in your career, it’s likely that you’ll have a conversation with a C-suiter who will tell you that your marketing budget is being cut because the company must tighten its belt.

That conversation will quickly put a damper on how you think you’re being perceived by the company and will likely have a negative effect on your enthusiasm to champion some really great marketing ideas. 

It’s not that the C-suite doesn’t like you, or doesn’t appreciate your efforts, or like the work you’re doing. When you’re told that you face a budget cut, what this means is that you’re not showing value —a return on investment—for how the marketing budget is being spent.

There are a number of culprits that may be in play here:

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Topics: content marketing, leadership, alanvitberg, marketing infrastructure for a staffing agency, staffing agency marketing

12 Questions to Get Marketing and Sales on the Same Page for a Spectacular Top Line

Posted by Alan Vitberg

May 17, 2017

I know that I am not alone in my misery and suffering.

There are tens of thousands of us in the same boat, seeking relief, year after year, hope after dashed hope, failure upon failure.

I, like my fellow sufferers, are scorned, the targets of derision, the destination for the pointed finger and mirthful chuckle.

Yes, it’s awfully hard to be a Buffalo Bills fan.

But with a change in Bills leadership that promises cooperation, communication, teamwork, and a commitment to the twin lofty goals of accountability and responsibility, we have hope once again that our 17 year old drought will end in 2017.

Like the Bills, your company may be suffering from a drought that's stopping you from realizing your firm’s full new business potential. Of course, you’re making sales and getting new business, but can you do better? Just because you can put a few points up on the scoreboard doesn’t mean that you’re going to win the Super Bowl (Ouch. Sore subject.) of a record-breaking top line.

Just like the Bills need communication and cooperation in order to be a winner, your firm may need better and stronger communication and cooperation between its sales and marketing departments.

Here are a few ideas for putting together a winning team.

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Topics: sales and marketing alignment, alanvitberg

The Most Used/Effective Content Marketing Tactics for Staffing & Recruiting Firms

Posted by Alan Vitberg

March 8, 2017

Staffing agencies and recruiting firms are coming to the realization that content marketing needs to play an even more important and visible role in the mix of strategies and tactics used to grow their brand and generate leads from employers.

If you’re not quite sure what content marketing is all about, here’s a nice succinct definition from the Content Marketing Institute:

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Topics: staffing+recruiting agencies, alanvitberg, staffing agency marketing, content marketing for a staffing agency

53 Really Good Content Marketing Ideas Your Sales Team is Going to Love

Posted by Alan Vitberg

February 8, 2017

It’s Official: “Always Be Helping” Replaces “Always Be Closing (ABC)” as Key to Business Development

Janice and I happened to catch that great David Mamet movie Glengarry Glen Ross a few days ago, with that chilling scene where Alec Baldwin harangues a pathetic group of real estate salesmen to “always be closing.”

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Topics: content marketing, sales leads, alanvitberg, staffing agency marketing, content marketing for a staffing agency

Fundamentals of Inbound Selling for Staffing Agencies and Recruiting Firms

Posted by Alan Vitberg

December 7, 2016

Do your sales processes align with how prospects buy?

When it comes to securing new accounts, the Internet has turned the buyer-seller relationship on its head. Yesterday, buyers depended on sellers for information. Consequently, sellers had an upper hand in structuring and guiding the sales process.

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Topics: Buyer's Journey, staffing+recruiting agencies, alanvitberg, inbound sales, sales enablement for a staffing agency, staffing agency marketing

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