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The Opportunities That Exist for Professional Services Marketing

Posted by Matt Sunshine

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February 1, 2016


When you have been working on developing a new product, writing a proposal, or trying to close a new client, there is a sense of excitement when the deal is closed or your product is launched. I’m currently having those feelings of of exhilaration because we have a very big announcement to make. 

Today I am very excited to announce that LeadG2 has acquired Vitberg, LLC, a HubSpot Gold Partner specializing in the professional services industry. Here is the official press release.

This is something that we have been working on for some time, and it’s going to help us not just serve our current clients better but to help expand our services. Traditionally, LeadG2 has been known as the expert in lead generation for the media industry, but with the addition of Vitberg, LLC we will be able to focus on a new industry—professional services marketing. Our knowledge and work on developing the 7 Step Lead Generation process can be modified and applied to professional services marketing, and we are excited to bring this expertise to a new industry.

Alan Vitberg Brings New Expertise

Something else I am very excited about is the opportunity to expand my knowledge base and work with experts in professional services marketing, like Alan Vitberg. Alan is one of the nation’s foremost professional services marketing leaders and is an expert on designing and building websites for lead generation. He is also very knowledgeable about content marketing and the use of social media for lead generation.

Prior to starting Vitberg, LLC, in 2011, Alan was the award-winning Chief Marketing Officer for a Top 100, mega-regional CPA firm. During his tenure, the firm grew from a $12 million/110 person company to a multi-disciplined, $43 million/6 location firm employing 350 people. In addition to branding, strategic and tactical activities that helped secure a position as the market’s dominant leader for accounting and consulting services, he developed and installed one of the first inbound marketing programs for professional services firms.

Opportunities for Professional Services Marketing 

What am I most excited about regarding the acquisition of Vitberg, LLC? For those not using inbound marketing to generate leads for your sales team or for those of you that work for a professional services company, we now have additional capacity and resources to accept new clients and have an expert in house to help serve the professional services industry. We can now apply the sales strategy knowledge we have gained over the last 33 years in business to the professional services marketing industry, helping them achieve even greater success.

Until now, we were having to turn away new clients as our reputation had exceeded our ability to keep up with client demand. By acquiring Vitberg, LLC, we are able to better support current clients, take on new clients, and extend our leadership in sales strategy to professional services marketing. 2016 is off to a great start and it’s going to be an exciting year! Thanks for being a part of it!

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Topics: inbound marketing, mattsunshine, professional services

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