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Steve Fawthrop

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Understanding the Five Buying Decisions Made During the Buyer's Journey

Posted by Steve Fawthrop

May 31, 2019

Salespeople and marketers often focus on the sales process to track a commitment. Different labels are put on selling steps, but generally they are seen as: identify, connect, discover, advise, and close. (Read more about our recommended sales process.)

What can be forgottenand shouldn't beis that a prospect is also going through a buying process, their buyer's journey, in sync with your efforts to sell.

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Topics: Buying Process, target personas, Buyer's Journey

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