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The LeadG2 Blog

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Jason Zimmermann

Recent Posts

5 Signs Your Sales and Marketing Teams are Out of Alignment

Posted by Jason Zimmermann

February 27, 2015

Here’s a definition of trouble: According to a survey recently conducted by HubSpot, only 5% of salespeople think marketers are actually giving them good leads. At the same time, 59% of marketers admit to not having any type of agreement with sales that outlines mutual expectations and responsibilities.

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Topics: sales and marketing alignment

4 Steps to Creating Premium Content

Posted by Jason Zimmermann

February 11, 2015

As inbound marketers, we know premium content has to be engaging and educational in order to prompt any type of response. It needs to help solve a problem or answer a question for someone in a particular stage of their buyer’s journey. And that’s the essence of the inbound strategy right there! Creating content that can answer a question for someone will ultimately position you as a thought leader in your industry and further driving more traffic to your site via referrals and socials shares.

But we’re only able to determine the answers to those questions if we’ve prepared properly. We need to outline a plan for creating content, from what we’re going to be talking about to how we’re going to distribute our message. Below we’ll talk about the steps you can take to curate excellent premium content and what to do with it once you’re done!

Click below to view the SlideShare to see 4 Steps to Creating Great Premium Content:

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Topics: premium content

Creating Content that Hits All Three Phases of The Buyer's Journey

Posted by Jason Zimmermann

January 30, 2015

Prospects are looking and reading online regardless of where they are in their buying process, from just starting to think about it to deep in the throes of their final decision. You have an opportunity to help them--and to be seen as a thought leader and preferred supplier--at every stage of the buyer's journey.

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Topics: Buying Process, Buyer's Journey

3 Questions You Must Answer Before Starting Your Next Blog Post

Posted by Jason Zimmermann

January 23, 2015

As inbound marketers, we know that there is a certain artform to creating excellent content. But if you boil it down to the essentials, you simply need to know what you’re talking about and who you’re talking to. The best content provides helpful, valuable, and educational information to your target persona.

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Topics: blogging best practices

5 Ways to Add Social Media to Your Inbound Marketing Strategy

Posted by Jason Zimmermann

January 19, 2015

Social Media. You’ve heard of it. But is it a part of your inbound marketing strategy? And more importantly, how is your brand using social media to display your content, attract visitors, and convert those visitors into leads?

Brands ranging from major corporations to grassroots start-ups are using social media to engage their customers in a way that was almost unheard of a few short years ago. The landscape has changed for those who have integrated social media into their inbound marketing process, and for those who haven’t!

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Topics: Social Media

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