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Jason Zimmermann

Recent Posts

How Basic Design Knowledge Will Make You a Better (Inbound) Marketer

Posted by Jason Zimmermann

August 28, 2015

When you think about your inbound marketing strategy, the first thing that comes to mind may not be design. But why not? Infographics, calls-to-action buttons, eBooks, whitepapers, all need to designed, right? Right!

In this post I want to illustrate the importance of having a working knowledge of design and provide ways for you to expand that knowledge and create visually stunning content of your own. But first…

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Best Practices for Creating Infographics, CTAs, and Slideshows

Posted by Jason Zimmermann

August 21, 2015

There are a number of best practices when it comes to creating graphic content. In this post, let’s take a look at some ways to make or your graphic content more effective, broken down by the types of content.

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Topics: content marketing, premium content

5 Questions You Need to Ask to Create Your Target Personas

Posted by Jason Zimmermann

August 14, 2015

I’ve said it once and I’ll say it again: target persona research is the backbone of an inbound marketing strategy, and it’s where we start the process with all of our clients. If you don’t know who your audience is, you won’t be able to create the best content for them.

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Topics: target personas

Creating the Right Content to Generate the Best Leads

Posted by Jason Zimmermann

July 24, 2015

The goal behind content creation is to produce the most relevant content for the right audience. But if you haven’t properly determined who that audience is, how do you know what types of content they’re most interested in? Introducing your target personas.

Your personas are fictional representations of real-life customers that are most likely interested in your brand and/or what you have to say. These are who you’ll be targeting with your inbound strategy—determining who they are is step one in the inbound process.

In this post, we’ll be taking a look at why target personas are so important for your content creation strategies and how creating the most relevant content will generate more quality leads for your company.

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Topics: content marketing, leads, target personas

What is an Internal Link?

Posted by Jason Zimmermann

July 13, 2015

Definition of an Internal Link

A link from one page to another on the same website, such as from your homepage to your products page.

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Topics: inbound marketing

What is a Conversion Rate?

Posted by Jason Zimmermann

June 1, 2015

Definition of a Conversion Rate

This is the number of people who complete a form on a landing page divided by the total number of people who visited the page. You can also measure the conversion rate of an email marketing campaign or promotion, which would be the number or percentage of recipients who respond to your call-to-action. You may measure conversion in sales, phone calls, opportunities, or appointments.

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Topics: inbound marketing

What is a CMS?

Posted by Jason Zimmermann

May 18, 2015

Definition of a CMS

A CMS or content managment system is a software program that allows you to add content to a website more easily. HubSpot, for instance, has a CMS through which you can manage your website pages, landing pages, and blog all with very little technical expertise or knowledge of web development. 

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Topics: inbound marketing

What is a Blogger?

Posted by Jason Zimmermann

April 27, 2015

Definition of a Blogger

The person who writes for a blog is referred to as a blogger, and the act of writing for the blog is known as blogging. Note: Google also has a blogging platform called Blogspot that is sometimes referred to as “Blogger.”

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Topics: inbound marketing

3 Things Your Responsive Site Says About You

Posted by Jason Zimmermann

April 10, 2015

 

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Topics: websites

7 Steps to Effective Inbound Marketing

Posted by Jason Zimmermann

March 20, 2015

Our inbound marketing practice is booming. Why? One reason may be that we eat our own dog food. As we work with each client, we follow our own 7-step disciplined process for planning, implementing, and deriving benefit from inbound marketing. The 7 steps are outlined briefly on our site, but I’m happy to share more about the process here.

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Topics: inbound marketing

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