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Alex Holmes

I’m a naturally curious person, I love learning, and I love making people happy. When I can use proven strategies to reach customers, grow someone’s business, and ultimately impact their bottom line it tends to make them pretty happy and that’s very rewarding to me.
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Recent Posts

The 7 Best Tips for Reaching the Decision Maker Every Time

Posted by Alex Holmes

August 19, 2016

You found a prospect that has everything you ever wanted and more, and you’re sure that if you could just get an appointment with their top executive they would buy from you.

What do you do? You could just pick up the phone and ask him for the appointment, but so many things could go wrong, and you definitely don’t want to squander the opportunity.

If you want to shoot for the stars and go straight to the top, these 7 tips will help you do it every time.

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Topics: Setting Appointments, Sales, media

2 Things Every Salesperson Must Have to Reach the Decision Maker

Posted by Alex Holmes

August 15, 2016

Almost every B2B salesperson worth their salt shares this one common goal: Get to the big guy or gal. We want to talk to the person who can say "yes" and sign a check. Trying to reach top executives can be like driving down a treacherous road that leads to a private resort. You risk facing challenges, detours, and dead ends, but the end result will be so rewarding.

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Topics: inbound marketing, Sales, media, professional services

Cause Marketing: Showing How Much You Care Can Raise Your Revenue

Posted by Alex Holmes

July 29, 2016

We are all familiar with the warm and fuzzy feeling we get when we toss a few quarters in the collection bucket for a good cause. Your business can benefit financially from supporting a good cause as well.

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Topics: content marketing, nonprofit

Video Content Marketing: What It Is and What It Isn't

Posted by Alex Holmes

July 4, 2016

Here’s your quick crash course in the difference between video content marketing and commercials. If you’re considering adding video to your content strategy then this is a good place to start.

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Topics: video, inbound marketing, media, professional services

10 Tips for Successful Blog Promotion

Posted by Alex Holmes

June 22, 2016

Do you really need to promote your blog? Isn’t the point of a blog to promote your website?? Yes and yes. Your blog is, indeed, a big opportunity to drive traffic to your website and promote your business as well as your goods and services, but it needs help to work. Think of your blog like a garden that's meant to feed your family. The whole purpose of the garden is to create food—but you need to feed it, water it, and tend to it to get the desired results. The same is true of your blog. 

Consider these numbers: currently there are about 60 trillion web pages, 100 billion searches a month, 40,000 search queries a month, and 20 million new blog posts published every day. A mediocre blog doesn’t stand a chance against those odds, and even the best blogs are worthless without readers. So how do you get people to your blog? Below are 10 tips for successful blog promotion.  

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Topics: promotion, media, professional services, blogging

What I Learned About Sales by Explaining My Job to My Kids

Posted by Alex Holmes

April 27, 2016

“If you can't explain it to a six year old, you don't understand it well enough yourself.” ― Albert Einstein

I have heard this well known quote from Albert Einstein many times before, but now I have firsthand experience and can vouch for it's validity. I have 4 boys, a 7-year-old and 6 year-old triplets, and recently I tried to explain to them what I do for living. In addition to being a funny and somewhat humbling conversation with my kids, it also taught me a few good lessons that apply very well to those of us in sales.

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Topics: Sales, media, professional services

6 Steps to Becoming a Trusted and Valued Advisor in B2B Sales

Posted by Alex Holmes

April 11, 2016


Have you ever heard the saying “Name it, then claim it”? It’s a popular self improvement quote, and it applies perfectly to B2B salespeople who want to establish themselves as trusted and valued advisors with their prospects and clients. You have to first “talk the talk” and “walk the walk” of a credible and trustworthy advisor if you want to be perceived that way. The good news is that if you're knowledgeable about your products and services and understand your clients' needs then you are already on the road to being a legitimate resource that your clients and prospects want to do business with.

Below are six steps to establish yourself as a trusted and valued advisor to your prospects and clients. Implementing these strategies will create healthier and longer-lasting relationships with your clients who will value your opinion much more and will even seek out your advice.

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Topics: Sales

Transform From Just Another Salesperson to a Trusted Advisor —Plus the 3 Key Traits You Must Have to Do It

Posted by Alex Holmes

February 26, 2016


Think about the last time you were sitting down with someone you really trusted, someone you felt comfortable with, that you knew you could talk to openly and they were going to help you. Most likely that person was either your doctor, your pastor, or that wise uncle or grandparent who is always there for you when you're in a tough spot. Most of us have people like this in our lives, they are the ones we go to when we have problems and need someone who will give us a solution. Those people we run to all have 3 key traits in common and they are 3 traits that you, as a salesperson, need to have too if you want to be successful in today's world.

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Topics: Sales, media

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