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156 Blog Post Ideas for Your Company’s Blog

Kathleen O. Celmins

3_Ways_to_Promote_Individual_Posts_on_Your_Company_Blog_You already know how much having a company blog will benefit you (and how the blog is an integral part of your company’s inbound marketing strategy). You’ve been reading this blog (and others) for long enough that you know how much you’d benefit from having a robust presence online.

But there’s one problem: What on earth do you write about?

You need fresh content at least three times a week. (Read How Often Should You Publish A Blog Post? for more information about that.)

That’s 156 blog posts a year. And it doesn’t end!

Well, you’ve come to the right place. Below is the end of your writer’s block. Go through this list whenever you need some inspiration. Bookmark it. Get ahead of your content, and fight writer’s block.

156 Blog Post Ideas for Your Company’s Blog

  1. Answer questions from your customers. Every time you answer a question in an email, get into the habit of writing the question as a blog post title, and your answer.
  2. Answer questions your customers or prospects should be asking, but aren’t. Or questions you wish they asked...
  3. Start with the very first question a new customer asks you.
  4. Talk to an old customer and ask them about a challenge you solved when you first started working together.
  5. If you have a physical product, write a post about your product in action.
  6. Ask users to take pictures of themselves using your product. Post a group of photos every month.
  7. Pay attention to the news — how does it relate to your industry?
  8. Go to Webmaster tools and find the keywords you’re ranking for. Use those keywords to create new pieces. Make sure you link to the posts that already rank for those keywords.
  9. Go to Buzzsumo.com and type in your blog’s URL. What are your most shared pieces? Write more like those. (Hey, you already know they’ll be popular!)
  10. Go to Buzzsumo.com and type in your competitor’s URL. What is their most shared content? Can you create something similar?
  11. Go to your analytics. What are your top posts? Can you continue where you left off? Again, remember those links!
  12. Create a huge, comprehensive list (perhaps something like 156 blog post ideas, for example) that your target persona would bookmark and come back to when they need to refer to it.
  13. Write one-point lists — what is the most important takeaway about your keyword? Repeat this for every keyword.
  14. Find five posts you like, and write one or two sentences. Link to those posts, add a picture, and you’re done! We do this on Fridays.
  15. Interview someone. We like to ask five questions of people. It’s a fun way to get to know someone new, and it’s a fantastic way to beat writer’s block. They’ll write the whole post!
  16. Every time you read a book that is relevant to your niche, review it. Let your readers know what you thought about it, what you learned from it, and whether you’d recommend it to them.
  17. Think of all the things you know how to do. Write them down. Now, write posts about exactly how to do the things your target persona wants to learn.
  18. List ten online resources.
  19. List ten iPhone apps that help you get more done.
  20. List ten websites that inspire you.
  21. List ten software products that help you do your job.
  22. List ten things you’ve learned since starting your job.
  23. List ten things you’ve learned about yourself since starting your company’s blog.
  24. Tell a story about something that happened to you. Relate it to your target persona.
  25. Conduct a survey and tell everyone the results. Analyzing results could be more than one blog post.
  26. Give career advice to yourself just out of college.
  27. Write about your company’s culture. What makes you stand out?
  28. Recycle your popular content. Check your top posts of all time. Keep the post title and URL the same, and update the bones of the post. Then, at the normal posting day and time, republish your post! Make sure you make a note at the end of the post, letting readers know this has been published before.
  29. Once a year, round up your most popular blog posts in various categories. December is a great time to do that — views are lowest in December, and it’s also a great time to spotlight the year’s best. We did that last year and got eight posts out of it, which gave our readers a great resource.
  30. List 20 people to follow on Twitter, and why.
  31. Write about your creative process. Do you write your posts in the morning, with a cup of black coffee before everyone else is up?
  32. Have everyone in your office write a “day in the life” post, where they keep track of what they’re doing, hour by hour, on any given Tuesday.
  33. Tell your company’s story.
  34. Tell your own story. Were you hired in an interesting way?
  35. Answer a question via video. Keep your answers under two minutes.
  36. Repurpose a presentation you gave. Turn those slides into a SlideShare. Give a quick intro, plop in the slideshow, add a call-to-action, and you’re done!
  37. Every time you attend a conference or event, write about it! Give your audience the key takeaways.
  38. Use holidays to help guide your content strategy. Start with US holidays, but don't stop there. Does basketball appeal to your target persona? By all means, write about March Madness!
  39. Around Thanksgiving, write about the things you’re thankful for.
  40. Around the beginning of the year, write about your company’s new year’s resolutions.
  41. Revisit the resolution list at the end of the year, and be transparent about how things went.
  42. When summer starts, compile a list of summer “must reads” for your target persona.
  43. When summer ends, talk about what it means to go "back to school" in your industry.
  44. Create a list of inspiring quotes. Make the list long.
  45. Share your mission statement with readers. Why are you where you are? What do you provide?
  46. Write a series of posts. This is great for a company blog, especially with some of the series of ten websites/products because you can ask everyone on your team for their favorites.
  47. List common mistakes, and how to avoid them. Using the word “never” is a good way to bring attention to a post, because everyone wants to know what they should never do.
  48. Mention celebrities and relate pop culture related to your business. “Ten things I learned about what not to do on social media from Kim Kardashian” can be fun and interesting.
  49. Create an infographic. Post it on your site, and make it easy to share.
  50. Keep up with industry trends. Does your target persona care about social media? Algorithm changes should be something you write about.
  51. Ask questions on Twitter, and tag (@) specific people. Recap the conversation in a blog post.
  52. What drives you crazy? Write about it — as long as it might also drive your target persona crazy.
  53. Feature your readers — ask them to share their wisdom, then feature every answer.
  54. Give something away! Contests bring attention to your site, and people will come out of the woodwork to comment on a chance to win.
  55. Write about your contest multiple times. Give updates, write about the winners, showcase their results.
  56. Use data! Keep it fresh — find the most recent piece of research to back up what you’re saying, and you’ll be instantly credible.
  57. Help your readers save time. Did you come up with a trick that has saved you time? Share it!
  58. Mention large companies (and use their Twitter Handles when you share the post). The company might even share it on their social media pages, and they (most likely) have larger audiences than you.
  59. Write updates. If you wrote about something that was trending last year, link back to that post and write an update.
  60. Disagree with something that’s trending? Join the debate! Make sure you’re careful here, and if you don’t know how your target persona feels about vaccinating their children, for example, don’t write about your stance.
  61. Use your keywords in a roundup. Find a keyword you’re ranking for, that’s maybe landing you on page two or three of Google results. Then, link to articles that use the keyword.
  62. Expand on the “top ten” lists. Can you write something more in depth? If so, write ten posts, and don’t forget to link them together!
  63. Predict the future. If you know where the winds are heading (or if you have an idea), write about those. Mike Anderson does a great job with looking at current trends to predict where they’re taking his target persona, on his blog, The Marketing Mind.
  64. Write a case study. Talk about how your customers are succeeding, or, even better, talk about how your customers are helping their customers succeed.
  65. Do an A/B test and report on the results. We did that with our post that asked, “What time should we publish blog posts?” and it was really well received.
  66. Write about a problem, and propose a solution. Be careful here, if the solution is your company, the post will come off like a thinly veiled sales pitch.
  67. Write a checklist. Make something easy to follow, and easy to finish. 10 things to include in every blog post, for example.
  68. Write “The Ultimate Guide to” something in your industry. This content should be long, and should be comprehensive. Take your time. Leave out nothing.
  69. Write definitions. Is there jargon in your industry that your target persona might not know? List those here. One definition per blog post.
  70. Write a profile of someone you admire. Once you’re done writing the profile, send that person a note, notify them on social media, and use their Twitter handle when you’re promoting the piece.
  71. Ask ten influencers to answer one simple question. Link to their profiles in the responses.
  72. If you see another blog in your industry publishing a BIG post (perhaps their “Ultimate Guide to” whatever), write about that. “XYZ company has released their big report. Here are a few takeaways." Then, link to the article.
  73. Did you write a guest post elsewhere? Write a recap (do not copy the whole article!) and link to it. Two blog posts for the price of one!
  74. Write about company updates! Did something major happen? Do you have new team members? Let your readers know!
  75. Have fun imagining a “what if” scenario. What if everyone in your city stopped using smart phones?
  76. Write an “Open Letter” to someone you disagree with. Again, make sure you’re not offending your target persona, so pick an easy target. An open letter to Facebook, perhaps?
  77. Go big. Make a list of things your target persona needs to know about a major topic. 15 Things Every {Target Persona} Needs to Know About Social Media.
  78. Get granular. Social media? There are at least six subtopics there.
  79. Write one for every persona. “15 Things Every Account Executive Needs to Know About LinkedIn” is a different article (with a different audience) than “How to Tell if Your Employees are Using Social Media Effectively (or Just Wasting Company Time)”.
  80. Repurpose old posts! Unlike republishing, this is where you take an old post, and switch up the format. You’ll change enough of the content so you’re not plagiarizing (which is a bad thing to do, even if you wrote the original post), and you’ll give your audience a fresh new spin on something they’ve seen before.
  81. Talk about your struggles. What’s going on in your business that you’re having a hard time with?
  82. Talk about your successes, too. If something extraordinary happens to you on the job, don’t keep it to yourself! Share that with your readers!
  83. Write about companies that are disrupting industries. Everyone can learn lessons from Uber and AirBnB.
  84. Find disruptors in your industry. Are things about to change?
  85. Question safety. From the above example, “How Safe is Your Business from Disruptive Technology?”
  86. Don’t be afraid of click bait. “The Shocking Truth About {Target Persona}” or “What They Won’t Tell You About {keyword}” are titles that will get some attention. Don’t overuse this one, though, or you’ll lose readers.
  87. Offer peace. “The Zen of {keyword}” or “How Getting {keyword} Right Will Make Your Life Easier” are two examples of finding peace through reading your company’s blog.
  88. Repurpose other people’s content. Did someone else post a neat list? Turn that into a SlideShare. Don’t copy word for word, and don’t forget to link back to the original source!
  89. Create an industry top ten (25, 50, 100) list. Ten people to follow in {industry}. Turn it into a series. Don’t forget to tell the people who have made your list!
  90. Find shortcuts, and share them. Save your readers time, and you will make your readers happy.
  91. Start a discussion in a LinkedIn group. Ask questions, get advice, then link back to people once you have a collection of useful material.
  92. Propose a five-minute solution. What simple things can your target persona do in five minutes? Teach them!
  93. Try this title: “Do You Make These 14 Mistakes When {keywording}?” That title is so compelling. “Gosh, I hope not. Better check!”
  94. Tell people what they’re doing that makes them look more amateur than they’d like to look.
  95. On the other hand, tell people what they can can do to look like an expert.
  96. Tell people how they can get better. “How to be a Better {Target Persona} in 5 Easy Steps” will certainly get their attention. Or even, “How to Be More Interesting.”
  97. Include the objections in the title. “How to {accomplish something} Even if You {objection}.”
  98. Include a timeframe. “How to {achieve desired result} by the End of This Year.”
  99. Ten Events Every {Target Persona} Should Attend in 2015
  100. Repeat the Obvious. Write about something everyone (and by everyone here we mean your target persona, of course) knows, or should know.
  101. Reflect on the past: Ten Things That Changed in {period of time} About {Keyword}
  102. Consider the future: Ten Things That Will Be Different About {keyword} in the Next Year
  103. Have your customers changed over time? If so, write about what they used to be, and what they are now.
  104. Help them get prepared. Can you help them plan for a meeting?
  105. Run through your blog subscriptions, and see which topics look interesting to you. Can you write something similar? Make sure you’re not plagiarizing. Just use your subscriptions as inspiration.
  106. Use HubSpot’s title generator to give you a bit of inspiration. Where they have the word “noun” use a keyword or the job title of your target persona.
  107. Use Portent’s title idea generator. Their results are silly, so make sure you use your own brain for grammar!
  108. Use RYP Marketing’s aggregator to see what people are writing about your keyword or target persona all over the internet.
  109. Look to Quora to find questions people are asking about your industry.
  110. Find a relevant subreddit on Reddit and see what people are talking about there. Be careful not to plug your own content too much on Reddit. Otherwise, you’ll be asked to leave.
  111. Help people set goals. “Goal Setting for {Target Persona}” will help spark interest.
  112. Talk candidly about your industry. Tell people about the first time you learned about something related to the industry, and how that changed the way you do business.
  113. Give people a photo tour of your office. Show them where you sit, where you drink your coffee, and where you hold your meetings.
  114. Debunk myths or urban legends. Every industry has them. Find out where yours are, and you’ll have a very popular (and very shared!) post.
  115. Do a quarterly challenge for your readers. Get them to expand their comfort zone. The challenge itself doesn’t have to directly relate to your industry, but it should be something that interests your target persona.
  116. Throughout the challenge, post reader updates.
  117. At the end of the quarter, show off everyone’s progress. Give a little prize to the person who “won” or did the best.
  118. Get silly with celebrities. Talk about how you’d like to hire a celebrity to {keyword} for your company.  (Don’t forget to mention them on Twitter — depending on their followers, you might get some good attention!)
  119. Explain how your company gives back. Do not lie about this — if your company does not give back, and you say you do, and someone finds out, you’ll be toast.
  120. Was your company mentioned in the press? Link to that, and talk about it.
  121. Get everyone in your company to submit a photo that represented their year. Ask them why that photo was selected. Now you have a media-rich post that shows your most valuable assets — your people!
  122. Search for your industry in Wikipedia. See what people are talking about in the discussion area. Link to the article, and comment about it on your blog.
  123. Discuss your email newsletter. Give people five reasons to sign up.
  124. Did you get some hate mail? Someone disagree with you? Post it! Write about how it came about, write about how it made you feel, and write about whether the feedback will make you change your ways.
  125. Talk about price. Why not? Your prices shouldn’t be a secret. Open up to your audience.
  126. Write the best suggestions you’ve ever heard from customers.
  127. Write about your success on Facebook, Twitter, or LinkedIn, and tell your readers what they can expect to find on each.
  128. Write about tangentially related stories — how did your industry get started?
  129. Find inspiration way outside your niche. See if you can replicate some of the feelings you get from other storytellers.
  130. Spoof off Jeff Foxworthy and use a title like, “You Might be a {target persona’s job} If...”
  131. Write about places that inspire you.
  132. Where did you go on your summer vacation? Write about it.
  133. Write about the best parts of your industry.
  134. Write about the worst parts of your industry. “10 Things I Hate About {industry}”
  135. Search for a relevant #hashtag on Twitter. What are people talking about that relates to your industry? Screen capture their tweets, add your commentary, and you have a meaningful, easy-to-digest post.
  136. Think smaller. Sometimes writer’s block comes from a place of busy-ness, where you feel like you can’t write something meaningful. When that happens, remember, you can create content that is snack-sized, and valuable. One person who’s doing this right is Seth Godin.
  137. Write about blogging! Discuss how you combat writer’s block, and hey! Link to this post if you want.
  138. Write an FAQ post. “Frequently Asked Questions About {industry}”
  139. Ride the wave of something that went viral. Even if it’s not your cat video, write your response to it.
  140. Use themes to guide your content strategy. You don’t even have to make these obvious to your readers, but knowing the broad strokes of your topic will make it easier to come up with 12-14 posts for the month.
  141. Use premium content to help guide your strategy. Did you release a new ebook? Write about it! Does it have multiple subtopics? Give every subtopic a blog post, and pull from the ebook itself.
  142. Write about your company’s values. What sets you apart? What’s your blog pledge? Make sure you’re not waxing poetic, but instead, you’re actually talking about what goes on in your company. (Read I Pledge Allegiance to My Blog Pledge)
  143. Can your product save your target persona money? Write about that! “Stretch Your Budget By {something to do with your product}”
  144. Write this post to your target persona: “Set Aside 20 Minutes a Day to Do This”
  145. Write about something that affects everyone. “How Mobile Technology Impacts Your Business”
  146. Write about disruptive technologies. “Who Will be the Uber of Our Industry?”
  147. Think outside the box. “What Would {industry} Look Like Without the Internet?”
  148. Write about populations. “How Baby Boomers/Millennials Will be Impacted by {Industry}”
  149. Have everyone in the office send you their favorite foods, and analyze what that means about their personality. Keep it light and silly. Not that this needs to be said (because if you’re reading this, you’re smarter than that!) but your company blog is not the place for airing your office politics.
  150. Write about the mistakes you made when getting started, and let your readers learn from your foibles.
  151. Start a best practices series. Tag them as best practices. Later, when you have a dozen or so, compile them into an ebook for people to download.
  152. Try your hand at satire. Do something like Ikea did with the release of their newest catalog.
  153. Create a quiz. Quizzes can be really great for engagement.
  154. Compare your industry to pizza. Multiple toppings, something for everyone, everyone likes it... you get the idea.
  155. Guess what a long-dead person would have to say about your industry. Have a fictional interview.
  156. Create a beginner’s guide to your industry.

There you have it, an entire year’s worth of content! Bookmark this, and come back to it when you're having a hard time coming up with content.

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Kathleen O. Celmins

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