Our Sales & Marketing Alignment Workshop will help you turn leads into customers with clear communication, goals, and processes.
The only way to truly reach your inbound marketing and sales goals is to have clear, honest communication and feedback between both your marketing and sales departments. We like to call this a shift toward a Smarketing culture.
Even if at your company, that’s one person performing both roles or you have a sales team of 50 people, it’s still critical that the right processes are in place, the right questions are being asked, and goals and expectations are set.
This is why we developed this virtual workshop to walk you through every step of the sales and marketing alignment process, over an 18-day period. This is a hands-on, collaborative workshop that will empower your key team members and set you up for long-term success.
At the end of this workshop, you’ll be delivered a Smarketing Playbook that will include a customized plan for the following areas:
How do we classify your leads and move them through the sales funnel?
What is the critical information we need to know to turn a lead into a MQL, or a MQL into a SQL?
Are your revenue goals aligned? Who is responsible for contributing content?
Let's get specific! How will this be tracked and what will be measured?
What is the lead qualifying and hand-off process? Who is involved when?
What systems do we need to put in place for sales to be most successful?
Your SLA Workshop should include all key members of your inbound marketing and sales team. You will need the people who:
This workshop typically takes place around month 3 of your inbound marketing partnership with LeadG2, and takes place over about an 18-day span.
Here is what you can expect:
Call 1: SLA Workshop
Call 2: SLA Workshop
Call 3: Smarketing Playbook Presentation
Smarketing Playbook Delivered
Because we’ve found a lack of sales and marketing integration to be an obstacle in most organizations, the SLA Workshop is mandatory for all new inbound marketing clients of LeadG2 with separate sales and marketing organizations in order to ensure your program is set up for success and optimal results.
It will be included in your proposal, and invoiced during your third month.
Non-consulting clients can also purchase the SLA Workshop a la carte.
As one of the only inbound marketing agencies with a foundation in sales training and sales performance we understand how to help companies generate leads and sales using inbound marketing.
On this 30 minute call you'll learn: