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Professional Services Marketing Digest

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What Does a Workhorse Website Look Like?

Posted by Alan Vitberg

Aug 31, 2016 9:00:00 AM

5 Action Items that Will Turn Your Website into a New Business Workhorse

If I were to place a bet on what your company’s managing partner, management committee, and shareholders want from the investment they made in the website, I would put my money down on “show me the ROI in terms of direct new business."

I’m pretty sure that “make our website brighter and shinier” would be a distant second in terms of desired outcomes. But before I get trolled by legions of angry graphic artists and web designers, allow me to make clear that I consider website look/feel/beauty issues to be extremely important.

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Topics: websites, inbound marketing, professional services marketing

Planning For The New Website – What Happens After the Launch?

Posted by Alan Vitberg

Feb 29, 2016 7:47:21 AM

10 recurring maintenance and support investments that will keep your website relevant.

If this is the year that  you’re finally going to bite the bullet and do a website redesign, start by taking a few relaxing deep breaths, find a mantra, get your meditation chops back up to speed, and just in case, load up on aspirins and antacids.

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Topics: websites, professional services

How Long Does It Take to Put Up a New Professional Website?

Posted by Alan Vitberg

Feb 29, 2016 7:44:50 AM

HINT: A lot longer than you think!

Part 1 of a two part series on website development

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Topics: websites, professional services marketing

Your Website is Really, Truly Ugly as Sin and 9 Other Reasons Why it Turns Prospects Off

Posted by Alan Vitberg

Feb 26, 2016 3:02:26 PM

Stop patting yourself on your back and look at your firm’s website from a visitor’s perspective.

I often wonder why so many B2B websites, especially in professional services, give the visitor a horrific experience. It’s like somebody didn’t read the memo about how fundamentally critical a website is for branding, lead generation, and getting found with a foundation of strong content.
 
I put together a list of my top 10 reasons why I abandon websites, and I’m willing to bet that these peeves are similar to yours ... but if you have more, please comment below. And, if you have these peeves and they apply to your website, that should be a sign that you need to rethink and redo your website strategy. 

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Topics: websites, professional services marketing

10 Make or Break Questions You Gotta Ask When Starting a Website Redesign Project

Posted by Alan Vitberg

Feb 26, 2016 2:26:39 PM

Is Your CPA or Consulting Firm Thinking About a New Website Design in 2013?

For partners and marketing staff in accounting, consulting and other professional services firms, one of the toughest, nerve wracking assignments you’ll ever take on is a re-design of your website. It ain’t fun, but in an era where your website needs to shoulder a significant share of the firm’s marketing program, it’s critical to get it right.

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Topics: websites, professional services marketing

How to Create and Promote Your Very First Onsite Lead Generation Offer

Posted by Alan Vitberg

Feb 24, 2016 12:51:59 PM

8 Steps for Dealing with the Frustrations of Turning Website Visitors into Leads

I was really frustrated because the Memorial Day holiday was approaching, and my gas grill decided it was time to give up the ghost.

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Topics: websites, inbound marketing

How to Make Your Professional Services Firm Marketing More Relevant

Posted by Alan Vitberg

Feb 18, 2016 3:32:55 PM

Just How Smart is Your Website?

A few weeks ago we attended Inbound 2013 - the annual HubSpot sponsored conference on all things related to inbound marketing. Over 5,000 people came to Boston to hear about new cutting edge strategies and technologies for inbound marketing, and I’ve got to tell you, we were thoroughly impressed by what we saw and experienced.

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Topics: websites, inbound marketing, CPA Firm Marketing


LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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