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Professional Services Marketing Digest

We have a lot to say... you might even want to subscribe so you don't miss anything! 

Best Practices for Spending Your 2018 Marketing and Sales Budget

Posted by Alan Vitberg

Oct 11, 2017 10:52:25 AM

 

Investing in Infrastructure, Generating Leads, and Closing Sales

On another of LeadG2’s blogs, I recently published a 2-part series on budgeting for building infrastructure and investing in growth opportunities.

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Topics: inbound marketing, Professional Services Firm Marketing, marketing infrastructure for a staffing agency, staffing agency marketing

How Growth Stacks Bring More Revenue, Faster, to a Professional Service Firm

Posted by Alan Vitberg

Sep 20, 2017 9:00:00 AM

Lately, I’ve been doing a lot of thinking and writing on the topic of converting marketing in professional services firms from a cost center to a revenue center, and how that relates to firm or niche practice growth.

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Topics: inbound marketing, Sales, Professional Services Firm Marketing, marketing infrastructure for a staffing agency, staffing agency marketing

How Professional Service Firm Managing Partners Can Make Marketing a Revenue Center

Posted by Alan Vitberg

Jul 26, 2017 9:00:00 AM

Across all different kinds of businesses, momentum has been building for turning marketing departments and functions into revenue centers instead of merely being a cost center.  

CEOs are moving away from employing Chief Marketing Officers and instead, are hiring Chief Growth Officers, they’re demanding accountability, they want documented results showing ROI, they’re capitalizing on the availability of easily collected and accessible data, they’re looking to decompartmentalize marketing and sales functions... and whole lot more.

Is your accounting, law, consulting, or staffing firm making this transition, or is it business as usual?

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Topics: CPA Firm Marketing, Consulting Firm Marketing, professional services marketing, growth strategies for a staffing agency, staffing agency marketing

85 Best Email Marketing Practices from the Top 10 Rated Email Marketing Services

Posted by Alan Vitberg

May 24, 2017 12:10:26 PM

Get More Opens, Clicks and Results from Your Company’s Email with These Tips

Way back in 1971, a computer engineer named Raymond Tomlinson sent the first email. What was once considered innovative and a blessing (of sorts) for B2B companies is now a burden to recipients, and a never ending set of schemes from marketers trying to avoid spam filters.

Time suck. Overload. Telemarketing wanna-be’s. The new junk mail. Irrelevant. Drowning.

Those are the phrases your prospects might be using when it comes to describing their attitude toward email marketing.

It’s no wonder.

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Topics: email, inbound marketing, professional services marketing, marketing infrastructure for a staffing agency, staffing agency marketing

Marketing Infrastructure Checklist: 18 Fundamentals to Get the Needle Moving

Posted by Alan Vitberg

Mar 21, 2017 9:00:00 AM

Building a Bridge Between Your Company and Its Clients and Prospects

The other day I was reading a story about the construction of the soon-to-be-completed Tappan Zee bridge.

For those of you who don’t live in New York State or in in the greater New York City metro area, this is a $4 billion (that’s right … with a “B”) construction project scheduled to be completed in 2018 to replace an existing bridge over the Hudson River connecting Rockland and Westchester Counties, and serving as a main artery bringing traffic into New York City.

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Topics: inbound marketing, professional services marketing, marketing infrastructure for a staffing agency, staffing agency marketing

Content that Helps Professional Service Firm Partners Close Sales

Posted by Alan Vitberg

Feb 8, 2017 9:00:00 AM

 

Is your marketing department helping you close sales by giving you “bottom of the funnel” content?

There’s a lot of new thinking about the relationship between marketing and sales functions. Quite a few marketing gurus suggest that there needs to be a negotiated agreement about goals, objectives, strategies, tactics and each department’s respective roles in moving a prospect through the sales funnel.

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Topics: content marketing, professional services marketing, staffing agency marketing, content marketing for a staffing agency

Goals vs. Barriers in Professional Service Firm Marketing and Sales Efforts

Posted by Alan Vitberg

Dec 14, 2016 9:00:00 AM

Survey Reveals Some Interesting Data

Recently, the research team at Ascend2 published the “2017 Digital Marketing Plans Survey.” If you are involved in your firm’s marketing and sales efforts, it’s a worthwhile read.

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Topics: inbound marketing, marketing strategy, professional services marketing, staffing agency marketing, marketing strategies for a staffing agency

66 Ways to Allocate Your Marketing Budget – The Most Comprehensive List Ever!

Posted by Alan Vitberg

Sep 14, 2016 9:00:00 AM

A Checklist for What, How and Where Professional Service Firms Allocate Budget to Marketing Strategies and Tactics

The 4th quarter is when a lot of accounting, consulting, law and recruiting firms create marketing plans and approve next year’s marketing budget. So, I thought it might be interesting to identify all of the different items that your firm may need to include in the budget.

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Topics: inbound marketing, professional services marketing, marketing infrastructure for a staffing agency, staffing agency marketing

12 Knotty but Fixable Marketing Mistakes Made by Staffing Agencies

Posted by Alan Vitberg

Apr 19, 2016 9:45:00 AM

Pearl scooted over to my chair where I was zoned into the American Staffing Industry’s 2015 ASA Staffing Industry Economic Analysis and tapped me on the knee.

Fix, Papa,” she said, opening up her little hand, revealing a waded, twisted knot of beads and costume jewelry delicately held together by teeny, tiny golden links.

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Topics: staffing+recruiting agencies, Professional Services Firm Marketing, staffing agency marketing, marketing strategies for a staffing agency

5 Ways Staffing Firms Can Use Inbound Marketing to Increase Revenue

Posted by Dean Moothart

Apr 14, 2016 8:00:00 AM


These days, even though there is a pervasive use of social media to identify and recruit prospective job candidates, there are few firms leveraging social media to attract hiring managers. Here are five ways to increase revenue for your business with inbound marketing best practices and strategies.

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Topics: deanmoothart, inbound marketing for a staffing agency, staffing agency marketing


LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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