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Professional Services Marketing Digest

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Using Social Media to Promote Niche Marketing Campaigns

Posted by Alan Vitberg

Apr 28, 2016 8:00:00 AM

Niche marketing campaigns are powerful because they are so targeted. But having a well-thought-out and targeted campaign isn't enough. You've got to get the word out about it!

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Topics: Social Media, inbound marketing

“And Do You, Twitter, Take This CPA Firm to Be…”

Posted by Alan Vitberg

Feb 29, 2016 7:50:26 AM

Can Social Media Really Make an Impact on CPA Firm Marketing Efforts?

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Topics: Social Media, inbound marketing, professional services marketing

Should CPA Firm Managing Partners Play a Role in Social Media Marketing?

Posted by Alan Vitberg

Feb 29, 2016 7:29:12 AM

Balancing the Risks and Rewards of Being a Social Managing Partner – Advice for Managing Partners

If I were a betting man, I would wager that if you are a managing partner  in anaccounting, consulting or other professional services firm, you’re not spending a great deal of time Tweeting, posting updates and comments in LinkedIn, Facebooking or in general, playing in the social media sandbox.

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Topics: Social Media, professional services marketing

4 Questions Managing Partners Must Ask About Their Firm's Social Media

Posted by Alan Vitberg

Feb 26, 2016 11:02:37 AM

It’s time to make some hard choices about where to invest your CPA firm marketing resources.

These days, the noise about social media and its value for accounting, consulting and other professional services firms can be deafening.  It seems like firms are being swept into the social media maelstrom by a tide of inevitability and a fear being put at a competitive disadvantage rather than strong strategic reasoning.

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Topics: Social Media, inbound marketing, CPA Firm Marketing

6 Marketing Questions Guaranteed to Shock You and Your Partners

Posted by Alan Vitberg

Feb 19, 2016 11:03:19 AM

It’s 2012 … Do You Know Where Your Marketing Dollars Are Going?

I’ve been in the professional services marketing business long enough to remember heated discussions about whether or not the firm should be doing e-mail or investing money in doing a website.

”It’s all a passing fad and won’t amount to anything.”

“Crap. Just crap.”

“This is just nonsense and a time waster … it’s contacts that drive new business!!”

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Topics: Social Media, content marketing, inbound marketing, professional services marketing

Spend Less Time Marketing & More Time Putting

Posted by Shannon Delmarle

Feb 18, 2016 1:04:21 PM

Become a One-Click Wizard

I often get asked by our clients about simple and easy ways to spread and publish their content on their website. After all, the less time and effort you need to do your marketing tasks, the more time you’ll have on the green (or the at the bar, or with your family … you get the drift!)

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Topics: Social Media, inbound marketing


LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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