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Professional Services Marketing Digest

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Six Fundamental Components Professional Services Firms Can Use to Get Found Online

Posted by Alan Vitberg

Apr 5, 2016 10:00:00 AM

In today’s marketing environment, it is imperative that you show up on the first page of search engine rankings because the first 10 results on a search engine page get 90% of the click-thrus, and of these, the first three organic rankings get the most clicks.

The “hub” of inbound marketing is a firm’s SEO optimized website, which needs to be much more than just an online brochure.

Getting found first is the first step in generating more traffic to your website and converting site visitors to leads. One of the best kept secrets of CPA and consulting firms with successful websites is that they’re built upon best inbound marketing practices. A site that’s not built upon best inbound marketing practices is nothing more than an online brochure—and that just won’t cut it in today’s world where websites need to be lead generation dynamos.

There are six fundamental components of getting found first by businesses searching online for information or a solution to their issues or pains.

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Topics: SEO, inbound marketing, alanvitberg, professional services

Low Hanging Fruit for Fixing Your CPA or Professional Services Firm’s Search Engine Rankings

Posted by Alan Vitberg

Feb 22, 2016 8:51:38 AM

Easiest SEO Tactics – According to Marketing Sherpa

One of the very first things we do when talking to accounting or professional services firms about their marketing program is a quick review of their website. We don’t look so much at how visually appealing their site is (although that’s important), we look at what they’re doing to get found first and rank high in search engines.

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Topics: SEO, inbound marketing, professional services marketing


LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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Partner Guide to Inbound Marketing