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Professional Services Marketing Digest

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Wake Up and Shake Up Your CPA Firm’s 2018 Marketing Results with 5 Power Plays

Posted by Alan Vitberg

Jan 11, 2018 8:00:00 AM

Same ol’ Same ol’ New Business Strategies and Tactics or New Plays for a New Year?

I’m excited about the new strategies, technologies, tools and tactics that CPA firms have at their command for producing more visibility, leads and sales results in 2018 than ever before.

(Talk about a marketing geek!)

In the past few years, we’ve seen more CPA firms than ever before build an aggressive content program, explore social media channels, implement inbound marketing programs, and even venture deeper into the world of CRM.

For some firms, digital marketing and sales technology have opened the eyes of firm leaders who have discovered that there are better ways to get a bigger return on the firm’s investment in marketing. For those firms that are ahead of their competitors on the marketing and new business curve, here are five “power plays” for 2018 that will further separate you from your competitors.

Other firms being left behind? Let’s just say that it’s never too late to get curious about how and why your competitors are generating more leads and new business than you are.

It’s never too late to start!

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Topics: content strategy, inbound marketing, sales enablement

Sales Enablement: The Next Business Development Frontier for Professional Service Firms?

Posted by Alan Vitberg

May 3, 2017 9:40:15 AM

CPA, Consulting and Staffing/Recruiting Firms Need to Hop on the Sales Enablement Bandwagon

A lot of accounting, consulting and staffing firms learn the hard way that: (1) the art and science of new business is always changing and evolving, and (2) if you don’t adapt to change and end up getting left behind, it’s awfully hard to catch up.

Things like inbound marketing, content marketing, SEO, SEM, social media marketing automation, and CRM technologies just aren’t cutting edge like they once were. Some firms that hopped on these bandwagons tried and failed for a wide variety of reasons. Others found great success and are now moving into next generation refinements with new strategies, tactics, tools and technologies.

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Topics: sales and marketing alignment, sales enablement

Here’s How Your Predictions for a Banner 2017 New Business Year Will Come True

Posted by Alan Vitberg

Nov 9, 2016 9:00:00 AM

Try These 8 Steps for Making Your 2017 Top Line the Best Ever!

I hope you’ll bookmark this blog post and revisit it a year from now, because I predict that 2017 is going to be a banner year for your firm’s new business. In fact, a year from now, let’s look back at how your marketing and sales activities performed, and pinpoint why (or why not) you’re going to do a year end happy dance.

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Topics: sales and marketing alignment, professional services marketing, sales enablement, inbound sales


LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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