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Professional Services Marketing Digest

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3 Characteristics of the Ideal Business Developer for a CPA/Professional Service Firm

Posted by Brian Hasenbauer

Jun 9, 2016 9:00:00 AM

Should Partners be Doing Sales or is Hiring a Business Developer the Right Move?


Survey after survey over the course of many years consistently point out that growth or new client acquisition is one of the top priorities for CPA firms, but many rely on word of mouth, referrals, and charismatic partners to achieve growth goals. There comes a time when firm thoughts turn to hiring a business developer to compliment partner sales activities, but there’s more unhappy endings than “ever afters” for firms that have travelled down this path.

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Topics: hiring salespeople, business development, professional services marketing


LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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