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Professional Services Marketing Digest

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Niche Market Development – The ROI of Blogging

Posted by Alan Vitberg

Feb 26, 2016 3:52:32 PM

Blogging Needs to Be a Part of Professional Services Business Development

Blogging has still not made great inroads in the world of CPA, law or consulting firm niche marketing, but there are plenty of great reasons to blog. Firms might be worried about the time, costs or resources involved, but when viewed through the lens of ROI, the value of blogging becomes significantly more apparent.

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Topics: inbound marketing, blogging best practices, CPA Firm Marketing, niche marketing

Cures for the Heartbreak of Blog Abandonment Syndrome

Posted by Alan Vitberg

Feb 26, 2016 3:22:29 PM

A Spoonful of Commitment Helps the Medicine Go Down

This is a blog post for all of you that were very excited at the idea of having a blog for your accounting, consulting, or other professional advisory firm, but are now bummed out because your firm isn’t blogging at all or is blogging somewhat slower than molasses flows outdoors on a wintery day in Fairport, NY.

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Topics: inbound marketing, blogging best practices

What CPA Firms Can Learn from the Latest Research on Blogging Success Tactics

Posted by Alan Vitberg

Feb 26, 2016 3:11:34 PM

5 Tips That Will Make Your Accounting Firm ContentMarketing Results Extraordinary

I truly dislike plumbing chores around the house.

More likely than not any plumbing work that I take on is because I want to avoid paying a plumber $85 an hour and having to listen to them mutter snide remarks about my plumbing prowess. But this DIY decision comes at a price:

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Topics: inbound marketing, blogging best practices, CPA Firm Marketing

6 Hot Tips to Get More Mojo From Blogging

Posted by Alan Vitberg

Feb 23, 2016 10:21:38 AM

Better Posts = More Mileage for Your Professional Service Firm’s Inbound Marketing Program

Here’s the plain truth: content marketing is becoming a critical part of any accounting, consulting or A/E/C firm’s marketing program, and blogging is a critical part of content marketing. But this post isn’t about why you should blog, or how to write a blog (see our offer for a white paper on this topic… Partner’s Guide to Blogging Made Easy... it’s about how to write a great blog!)

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Topics: content marketing, blogging best practices, CPA Firm Marketing

10 Whopping Mistakes That Firms Make When Blogging – and Why You Should Fix Them Now!

Posted by Alan Vitberg

Feb 12, 2016 9:07:49 AM

Try This Short Assessment to Help Pinpoint Opportunities to Make a Dramatic Improvement to Your Content Marketing

I’ve been talking about the benefits of blogging for CPA, consulting, and other professional services firm marketing programs for quite a while. In fact, while serving a CMO for a CPA firm, I installed one of the first comprehensive blogging programs in the nation that’s still going strong today.

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Topics: inbound marketing, blogging best practices, CPA Firm Marketing


LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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