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Professional Services Marketing Digest

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33 Ways to Get Your Blog Beloved, Starting with Your Very Next Post

Posted by Alan Vitberg

Jan 11, 2017 9:00:00 AM

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Topics: inbound marketing, blogging, professional services marketing

10 Hot Regulatory Compliance Issues (and Solutions) CPA Firm Marketing Programs Can Use for New Business

Posted by Alan Vitberg

May 17, 2016 8:25:00 AM

Seize the Day by Starting with the Cornucopia of Blogging Opportunities

Do you remember that great movie with Robin Williams where he played a teacher at a prestigious boy’s school in the 1950’s?

There’s a scene in that movie—Dead Poets Society—where John Keating, the teacher (Williams), takes his class of stiff, scared, don’t-rock-the-boat students out of the classroom and into the hallway. There, he stops in front of a trophy case where he dramatically encourages his class to make their lives extraordinary. To seize the day … Carpe diem!

I like to bring this message—seize the day—out to CPA firm partners when it comes to making the marketing of their niche practice extraordinary. There are so many opportunities to be extraordinary by virtue of the fact that there’s a never ending supply of tax, regulatory, operational, and fiscal management change ripe for use in new business.

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Topics: CPA Firm Marketing, Professional Services Firm Marketing, blogging

Using Blogging for Lead Generation in Your Accounting Firm Marketing Efforts

Posted by Alan Vitberg

Feb 29, 2016 8:06:07 AM

I’m always on the lookout for new accounting regulations, codes, standards or news.

Lest you brand me as a dullard or someone with all too much time on their hands – which I assure you that I’m not and I don’t – my curiosity is that of a marketer who’s a big fan of content marketing. What I’m looking for is something that could be used as the nucleus for thought leadership, which in turn, can lead to new business opportunities.

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Topics: blogging, professional services marketing

25 Easy Kick Starter Ideas for Your CPA or Professional Service Firm's Next 457 Blog Posts

Posted by Alan Vitberg

Feb 26, 2016 1:52:23 PM

Get inspired. Get busy. Get those partners and SMEs blogging now.

I think that it's a pretty good bet that high on most accounting marketing wish lists is an active and robust blogging program, with lots and lots of high quality content supplied by enthusiastic partners and subject matter experts. Those who dream big and have high hopes might also be entertaining visions of partners lined up outside of their door, copy in hand, pushing and perhaps even offering bribes to be published with all due speed.

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Topics: blogging, professional services marketing


LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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