Jan 11, 2017 9:00:00 AM
May 17, 2016 8:25:00 AM
Do you remember that great movie with Robin Williams where he played a teacher at a prestigious boy’s school in the 1950’s?
There’s a scene in that movie—Dead Poets Society—where John Keating, the teacher (Williams), takes his class of stiff, scared, don’t-rock-the-boat students out of the classroom and into the hallway. There, he stops in front of a trophy case where he dramatically encourages his class to make their lives extraordinary. To seize the day … Carpe diem!
I like to bring this message—seize the day—out to CPA firm partners when it comes to making the marketing of their niche practice extraordinary. There are so many opportunities to be extraordinary by virtue of the fact that there’s a never ending supply of tax, regulatory, operational, and fiscal management change ripe for use in new business.
Feb 29, 2016 8:06:07 AM
Lest you brand me as a dullard or someone with all too much time on their hands – which I assure you that I’m not and I don’t – my curiosity is that of a marketer who’s a big fan of content marketing. What I’m looking for is something that could be used as the nucleus for thought leadership, which in turn, can lead to new business opportunities.
Feb 26, 2016 1:52:23 PM
I think that it's a pretty good bet that high on most accounting marketing wish lists is an active and robust blogging program, with lots and lots of high quality content supplied by enthusiastic partners and subject matter experts. Those who dream big and have high hopes might also be entertaining visions of partners lined up outside of their door, copy in hand, pushing and perhaps even offering bribes to be published with all due speed.
LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.