How to Make Your Niche Marketing Program Stronger

Using Inbound Marketing for Growing Your Niche Practice – 8 Key Ingredients

It’s OK to make your competition weep and groan due to all of the new business you’ll be acquiring for your niche once you install, use and commit to an inbound marketing program.

An inbound marketing recipe for your niche practice needs to include the following steps: get found online and drive eyeballs to your section of your website; convert those eyeballs to leads with compelling onsite offers, and measure everything and repeat what works time and time again.

Here’s the inbound marketing ingredients you’ll need for your niche growth recipe:

1. Optimize your section of the website with a great keyword strategy
2. Create a blog just for the niche
3. Create whitepapers that can be the centerpiece of an offer that will create a lead
4. Convert speeches, presentations and other materials you may have on hand into blogs and whitepapers
5. Get your partners and staff involved in writing blogs in order to highlight thought leadership and build personal brands
6. Join relevant LinkedIn groups and participate in the conversation
7. Build followers using Twitter and Facebook
8. Put the right infrastructure into place to measure results from your marketing practices – repeat what works, get rid of what doesn’t work

You’ll want to integrate these inbound marketing activities with other, more traditional marketing activities like participating in trade associations, networking, and e-mailing to have a well rounded and fully functional niche marketing program.

If your current niche marketing program isn’t producing results, the  it’s time to rethink what you’re doing and how your spending marketing dollars. Inbound marketing may very well be the answer to the growth needs and objectives you have!