Get More Opens, Clicks and Results from Your Company’s Email with These Tips
Way back in 1971, a computer engineer named Raymond Tomlinson sent the first email. What was once considered innovative and a blessing (of sorts) for B2B companies is now a burden to recipients, and a never ending set of schemes from marketers trying to avoid spam filters.
Time suck. Overload. Telemarketing wanna-be’s. The new junk mail. Irrelevant. Drowning.
Those are the phrases your prospects might be using when it comes to describing their attitude toward email marketing.
It’s no wonder.
Statistics, extrapolations and counting by the Radicati Group from February 2017 estimate the number of email users worldwide was 3.7 billion, and the amount of emails sent per day (in 2017) to be around 269 billion. That’s 3.1 million emails sent every second of every day, and for you really big thinkers, that’s 98 trillion emails a year.
Sometimes it’s hard not to think that all those trillions of emails end up in my inbox!
Our goal as marketers is to get more engagement from the emails we send. And to help in this effort, we put together a list of best email marketing practices from the top 10 providers of email technology identified by Top Ten Reviews in a blog post titled “The Best Email Marketing Services of 2017”.
- Timing of delivery
- Tracking and testing
- List building and maintenance
- Managing subscriptions
- Message relevancy and personalization
- Spam filter triggers
- Subject line best practices
…. And more.
We’ve summarized all this guidance in a complimentary guide that you can get here.
At one time, email was a subject for love songs and goofy romantic comedies. Not so much anymore.
You may not be able to get your emails beloved by recipients but it’s likely that you can do a better job that’s characterized by delivering the right message to the right prospect at the right time.