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Personal Branding for Sales

Brand & Connect is a necessity for every B2B professional.

What Brand & Connect is, and Why You Should Enroll

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Brand and Connect is an online course for B2B professionals.

Take control over your professional brand and use online tools to overcome the challenges of connecting with key decision makers. 

Brand teaches you how to identify, position, and develop your professional reputation online. Connect takes you through the steps to find, select, and approach decision makers to ask for an appointment.

Who needs to brand and connect? Salespeople who need to secure more appointments with buying decision makers, sales managers who need to network with their clients and business community, and any B2B professional wanting to improve their online branding and networking.

Brand & Connect guides you through the steps needed to move from becoming trusted and valued to asking for the appointment. You'll immediately apply the strategies you learn with practical activities focused on you and your prospects.  

BRAND

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Unit 1: Trusted & Valued

  • Why brand yourself online?
  • Why trusted & valued?
  • Your personal brand story
Activity 1 - Brand Self-Assessment


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Unit 2: Identify

  • How prospects see you
  • How clients & coworkers see you
  • How you see yourself
Activity 2 - Identifying Your Brand


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Unit 3: Position

  • You - not your product
  • Your value - not your job
  • Your story - not your resume

Activity 3 - Positioning Your Brand

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Unit 4: Develop

  • Owning your personal brand online
  • Stand out with keywords
  • Building your LinkedIn profile

Activity 4 - Developing Your Brand


CONNECT

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Unit 1: Networking Online

  • Bringing your networking online
  • Social media for business
  • Participating as a professional peer
Activity 1 - Connect Self-Assessment


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Unit 2: Find

  • Hunting, farming, & fishing
  • Tools to search for opportunity
  • Stand out by sharing your expertise
Activity 2 - Searching & Sharing


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Unit 3: Select

  • Targeting your ideal customer
  • Identifying decision influencers
  • Participating in effective places

Activity 3 - Targeting & Participating

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Unit 4: Approach

  • Establishing your credibility
  • Valid business reasons to connect
  • Asking for the appointment

Activity 4 - Approaching Decision Makers


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brand and connect