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About Laura

A content marketing veteran. She uses her experience for our clients' advantage. 

Laura MacPhereson
Marketing Manager

Fun facts about me:

  • I have two hilarious dogs who keep my life fun and unpredictable.
  • I love traveling.
  • I'm happiest outdoors, and spend weekends hiking, biking, and wandering through the woods.

My expertise in inbound marketing:

  • I love inbound marketing's focus on generosity and sharing expertise. When clients realize that your mission is to help them reach their goals, the conversation gets a lot more exciting.
  • I've been helping companies connect with their prospects through inbound marketing for a decade, and I enjoy seeing the myriad ways it continues to develop and provide continual ROI.
  • I'm fascinated by consumer psychology and how it applies to content. I study conversion optimization, and I'm always on the lookout for ways to improve user experience.
  • I'm a HubSpot fangirl. I used to use a mishmash of software and tools, and HubSpot makes life so much easier.

Connect with Laura on LinkedIn:

Laura LinkedIn

Laura's Recent Blog Posts

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