Back in the 1990’s (after Al Gore invested the internet), there was a mad rush for companies to stake out their real estate on the world wide web. My boss at the time hired her tech-savvy brother-in-law to build a website. He took photos of our corporate brochure to create the company’s first website. It was literally an online brochure. It was awful.
Unfortunately, there are a lot of company websites out there that haven’t changed much since then. Sure, maybe they’ve changed their graphics, created new copy, and updated the look and feel, but the website remains a static digital brochure that offers little value to the prospect. If you’re planning to redo your website, these guiding principles can help you launch a site that will engage your prospects and actually generate leads.