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5 Ways to Make Your Webinar Stand Out

Posted by Dani Buckley

July 27, 2016

Webinars are a great way to engage with customers and prospects alike, while providing an interactive forum to educate and show off your areas of expertise. In my experience, people love webinars… and they especially love webinars that are well run, properly organized, to the point, and valuable.

When it comes to your inbound marketing program, hosting a free webinar could be what takes you to the next level as a content marketer and it doesn’t have to be that hard. Below are five ways to make your webinar stand out.

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Topics: danibuckley, training, webinars

Recommended Webinar: Heat Up Your Leads with a “Lead Gen Fusion Reactor”

Posted by Laura MacPherson

January 6, 2016

Many people foresee fusion energy as the energy of the future. Fusion energy is a process where two light nuclei join together (fuse) to form a heavier nucleus, and in doing so release considerable energy. Achieving this requires extremely high temperatures, such as those that drive the fusion processes which power the sun and stars. With fusion energy, once you get the reactor started, it keeps on cranking out cheap, clean, and unlimited energy.

A lot of the characteristics of digital lead generation are the same as those of fusion: it’s relatively cheap, it has the potential to produce a huge amount of results for a moderate amount of “fuel”, it works on a 24/7/365 basis, and it comes with a challenging set of barriers that must be overcome in order to get to the threshold where the magic happens.

In a webinar 12:30 pm EST, on January 20, 2016, Alan Vitberg will explain why optimized digital lead gen is worth pursuing, and how to overcome the challenges of creating a results-producing system.

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Topics: lead generation, inbound marketing, webinars

14 B2B Marketing Facts and Stats that Will Help You Make Your Marketing Better

Posted by Laura MacPherson

December 16, 2015

Marketing strategy has to be based on facts in order to be effective. When you know how today’s B2B buyer operates, what works, and what doesn’t, you can make more strategic choices in how you spend your marketing dollars.

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Topics: video, inbound marketing, webinars, lauramacpherson

How to Choose the Best Topics for Generating Sales Leads from Webinars

Posted by Brian Hasenbauer

December 14, 2015

Before you decide that you are ready to host your first webinar, it’s important that you first determine if your target audience is interested in attending webinars in the first place. After all, if your target persona doesn’t have an interest in webinars or if they use other content formats to find solutions to their business challenges, you might want to consider another format. However, we are living in the digital age, and more than two-thirds of the B2B buying cycle is conducted online.  

"67 percent of the buyer’s journey is now done digitally. Let’s add to that: Our research shows that online searches are executives’ first course of action (just like everyone else)."

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Topics: brianhasenbauer, webinars, media, sales leads, professional services

5 Essentials for a Webinar Campaign That Attracts Your Best Prospects

Posted by Alina McComas

December 11, 2015

Alina Diaz is a VP / Senior Consultant with expertise in digital sales and marketing for The Center for Sales Strategy (our parent company). In this post, she shares five essentials to produce a webinar that attracts your best prospects.

Webinars are a powerful tool. Queue the eye-roll. We've all heard that statement, but most of us have been on plenty of webinars that bored us to tears. But you've probably also seen a webinar that was great, that made you think, and possibly even drove you to action. That second type of webinar is a great tool to help you generate and nurture leads because you get people who are interested in your content, your expertise to raise their hands!

The key is to produce a webinar in that second category. If you are not currently using webinars as a part of your lead generation strategy, you should start. Here are 5 essentials to help you create really impactful lead generating webinars:

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Topics: webinars, sales leads

5 Expert Tips for Creating Webinars that Generate Sales Leads

Posted by Brian Hasenbauer

December 4, 2015

If you have ever trained to run a marathon, competed in a triathlon, or trained for a charity bike ride, you undoubtedly sought out a coach, a magazine, or a source of information to provide training tips or some words of wisdom. At first it’s a real challenge, but after you have run your first marathon or completed that triathlon, it gets easier each time. You know what works and what doesn’t. But during those first few training runs or rides, you relied heavily on those tips to get you to the finish of each of your events.

Developing and promoting webinars for the purpose of generating sales leads is really no different than the process of training for a marathon or endurance event. It’s much easier when you get a few tips from those that have already put on dozens of webinars and made the mistakes so you don’t have to. Following certain industry best practice is crucial if your goal is to generate as many sales leads as possible from your first or next webinar.

As someone who develops and promotes webinars with some regularity, I've collected a few easy-to-follow tips you should keep in mind when preparing for your next webinar. These tips will keep you focused on providing value to your target audience, provide a great experience for your webinar attendees, and help develop a compelling presentation that generates additional interest in your products or services and nurtures your leads towards becoming loyal customers.

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Topics: inbound marketing, brianhasenbauer, webinars

Guest Post: Stacey Cole of Zimmer Communications on Why She Loved INBOUND

Posted by Guest Blogger

September 16, 2015

We chose to attend INBOUND because we had just partnered with LeadG2 and HubSpot and were “newbies” to inbound marketing. We had a lot to learn and decided to jump in with both feet!

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Topics: inbound marketing, webinars

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