Lead generation is a necessary function for any business that needs to grow. In today’s world that’s essentially every business. The reality is, there are a ton of opinions surrounding the different strategies and options for lead generation. You can utilize intrusive strategies and buy a list of e-mails, phone numbers, or addresses that “seem” to fit your ideal customer profile. You can go door-to-door and personally solicit the customers you want to call on. You can spend lots of money on mass marketing tactics and “push” the benefits of your company. OR you can position yourself as a thought leader and expert in your industry, engage in active discussions and have folks calling your sales reps directly for help! That lead generation strategy is called inbound marketing. And with the exponential growth of social media, it’s quickly becoming one of the best and most cost effective ways to generate qualified leads!