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The LeadG2 Blog

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Getting Back to Basics – Know Your Market

Posted by Dean Moothart

March 6, 2017

Marketers have a lot of “bells and whistles” that can keep us busy. Blogging, content, SEO, marketing automation, email campaigns, CRM, nurturing workflows, webinars, landing pages, ad words, social media, pay per click, banner advertising, retargeting. There seems to be a never-ending list of strategies and tactics we can invest in and deploy.

It’s important to understand, though, that not every tactic will be successful for every organization. Nor should every organization feel obligated to try every tactic. It’s understandable for marketers to want to try new things—especially if their current tactics aren’t producing the results needed to grow the business. However, it can be easy for marketers to spread themselves too thin. When this happens, they run the risk of creating a lot of activity but not creating successful results.

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Topics: understanding target audience, inbound marketing, target personas, deanmoothart

How Target Personas Can Help Your Entire Sales Process

Posted by Brittany Ransonet

February 6, 2017

We often stress the importance of understanding your target personas when developing an inbound strategy. Without it, your content isn’t geared toward anyone specific, and your overall plan is without strategy. More importantly, you’re missing quality leads that you could nurture and convert into customers… that is kind of the point of this whole inbound thing, right? 

So, yes, understanding your target personas is crucial to your content marketing and inbound efforts. But what we’ve found is that this valuable information doesn’t end there. It applies to other areas of the sales process. With the insights gleaned from research, salespeople now understand more about the common needs, concerns, and questions that prospects typically have during the buying process. And, as a result, they’re able to better define their approach and needs analysis questions to help address these insights.

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Topics: mattsunshine, target personas

Inbound Marketing Commandment #5: You Must Have Someone Responsible

Posted by Brian Hasenbauer

October 31, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we will look at each of these ten commandments and why these principles are ones that you can’t ignore. The fifth of The 10 Commandments of Inbound Marketing is: You must have someone responsible for your inbound marketing program. (Tweet This)

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Topics: inbound marketing, target personas, media, professional services

Inbound Marketing Commandment #4: Thou Shall Have a Written Lead Generation Follow Up Strategy

Posted by Brian Hasenbauer

October 24, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we are discussing each of these ten commandments and the importance of each one. Also, we are discussing why these principles are ones that you can’t ignore. The fourth of The 10 Commandments of Inbound Marketing is: You must have a written plan for lead follow up that’s agreed upon by both sales and marketing. (Tweet This)

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Topics: inbound marketing, target personas, media, professional services

Inbound Marketing Commandment #1: Know Your Target Persona

Posted by Brian Hasenbauer

October 3, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we will be discussing each of these ten commandments and the importance of each one. Also, we'll share why these principles are ones that you need to abide by and can’t ignore. The first of The 10 Commandments of Inbound Marketing is: Thou Shall Not Put Pen to Paper Before Conducting Research and Understanding Your Target Persona. (Tweet This)

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Topics: inbound marketing, brianhasenbauer, target personas, media, professional services

What Google, Mobile, and Inbound Marketing Have in Common

Posted by Dani Buckley

June 20, 2016

Google is really great at coining terms that help put consumer psychology and trends into easily-understandable terminology. One recent article from Think With Google that especially resonated with me was a dive into the importance of giving consumers relevant content and information in their “I-want-to-know moments”. In particular, on mobile.

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Topics: inbound marketing, danibuckley, target personas, media, professional services

5 Questions You Need to Ask to Create Your Target Personas

Posted by Jason Zimmermann

August 14, 2015

I’ve said it once and I’ll say it again: target persona research is the backbone of an inbound marketing strategy, and it’s where we start the process with all of our clients. If you don’t know who your audience is, you won’t be able to create the best content for them.

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Topics: target personas

Creating the Right Content to Generate the Best Leads

Posted by Jason Zimmermann

July 24, 2015

The goal behind content creation is to produce the most relevant content for the right audience. But if you haven’t properly determined who that audience is, how do you know what types of content they’re most interested in? Introducing your target personas.

Your personas are fictional representations of real-life customers that are most likely interested in your brand and/or what you have to say. These are who you’ll be targeting with your inbound strategy—determining who they are is step one in the inbound process.

In this post, we’ll be taking a look at why target personas are so important for your content creation strategies and how creating the most relevant content will generate more quality leads for your company.

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Topics: content marketing, leads, target personas

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