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The LeadG2 Blog

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Where to Spend Your B2B Marketing and Sales Budget (Part 2)

Posted by Alan Vitberg

October 4, 2017

Investing in Generating Leads and Closing Sales

In Part 1 of this series on budgeting for marketing and sales, I discussed 7 different building blocks – pieces of infrastructure if you will – that are fundamental for a growth strategy. In this post, I’ll be discussing where and how to use those expenditures to achieve your growth goals.

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Topics: lead nurturing, lead generation, inbound marketing, inbound sales, marketing infrastructure for a staffing agency, staffing agency marketing

Where to Spend Your B2B Marketing and Sales Budget (Part 1)

Posted by Alan Vitberg

September 27, 2017

Grow Your Firm With These 7 Building Blocks

A lot of firms will be using the last couple of months of the year to do their marketing and sales planning and budgeting for 2018. It’s the time of the year when critical thinking and decision making needs to be done by top management, along with securing their commitment to fund the tools, technologies, strategies and tactics necessary for attaining top line goals and growth objectives.

It’s the time of the year when tough decisions need to be made about the balance between spending on branding and spending on lead generation. It’s the time when legacy spending needs to be scrutinized and if necessary, defunded. It’s the time when new thinking about new approaches to growth need to be considered and given adequate funding.

In Part 1 of this 2-part blog series, I’m going to focus on infrastructure: the building blocks that represent the foundation for growth. In part 2, I’ll be talking about budget for growth activities like lead acquisition and nurturing.

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Topics: inbound marketing, professional services, marketing infrastructure for a staffing agency, staffing agency marketing

5 Ways Staffing Firms Can Generate More Job Placements

Posted by Dean Moothart

August 16, 2017

In an incredibly competitive industry, staffing firms are constantly vying to distinguish themselves from the competition. You need to not only offer value to your clients, but also provide superb customer service and long term results.

Generating more long-term and successful job placements for your clients will affirm your company as an industry leader and solidify your agency as their number one choice. Here are five ways staffing firms can generate more job placements and make their clients happy.

1. Focus on Quality, Not Cost

When your job descriptions focus on skills needed to do the job, rather than on performance objectives, you attract a certain kind of candidate. Make your candidates stand out from the rest by providing stellar talent that not only meet the skills necessary to perform the job, but are focused on performance objectives.

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Topics: deanmoothart, staffing+recruiting agencies, staffing agency marketing, marketing strategies for a staffing agency

How to Stop Your Marketing Budget from Being Cut

Posted by Alan Vitberg

July 26, 2017

 

At some point in your career, it’s likely that you’ll have a conversation with a C-suiter who will tell you that your marketing budget is being cut because the company must tighten its belt.

That conversation will quickly put a damper on how you think you’re being perceived by the company and will likely have a negative effect on your enthusiasm to champion some really great marketing ideas. 

It’s not that the C-suite doesn’t like you, or doesn’t appreciate your efforts, or like the work you’re doing. When you’re told that you face a budget cut, what this means is that you’re not showing value —a return on investment—for how the marketing budget is being spent.

There are a number of culprits that may be in play here:

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Topics: content marketing, leadership, marketing infrastructure for a staffing agency, staffing agency marketing

4 Lead Nurturing Email Workflows You Can Use at Each Stage of the Buyer’s Journey

Posted by Laura MacPherson

June 23, 2017

First, what’s a “workflow”? It’s used by HubSpot and others to describe a series of automated emails that are sent to contacts for lead nurturing. 

You probably already have workflows set up around your premium content campaigns, sending follow-up emails with content related to what a prospect downloaded or signed up to receive. (If not, get on that! It’s a great place to start with lead nurturing.)

But workflows can be especially effective when they’re tied to a prospect’s stage in the buyer’s journey. Prospects who’ve done considerable research and are already familiar with what you offer need something different than those who have just started looking at different options to solve their issue. Here are four workflows you can use at each stage of the buyer’s journey.

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Topics: lead nurturing, inbound marketing, lauramacpherson, lead nurturing for a staffing agency, staffing agency marketing

Getting More New Biz for Staffing Firms or Recruiters: A Perfect Storm of Opportunity

Posted by Alan Vitberg

March 15, 2017

Applying Insights from the 2016-17 Marketing & Sales Survey of Recruiting & Staffing Firms

Knowing what clients are looking for from a staffing or recruiting firm, and having insights from the USSA/LeadG2 Marketing and Sales Survey on best practices is almost a perfect storm of opportunity for more visibility, leads and new business from employers for your staffing or recruiting firm.

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Topics: staffing+recruiting agencies, professional services marketing, growth strategies for a staffing agency, staffing agency marketing

The Most Used/Effective Content Marketing Tactics for Staffing & Recruiting Firms

Posted by Alan Vitberg

March 8, 2017

Staffing agencies and recruiting firms are coming to the realization that content marketing needs to play an ever more important and visible role in the mix of strategies and tactics used to grow their brand and generate leads from employers.

If you’re not quite sure what content marketing is all about, here’s a nice succinct definition from the Content Marketing Institute:

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Topics: staffing+recruiting agencies, staffing agency marketing, content marketing for a staffing agency

Unhappy with the ROI on Your Marketing/Sales Spend for New Clients?

Posted by Alan Vitberg

March 1, 2017

 

2017 Staffing & Recruiting Firm Marketing/Sales Survey Shows You’re Not Alone!

(Free: copy of the survey report and a seat at the presentation. Click here.) 

We recently completed, and will be publishing and presenting, the results of our findings from the 2016-17 Marketing & Sales Survey of Recruiting & Staffing Firms in April 2017.

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Topics: professional services marketing, growth strategies for a staffing agency, staffing agency marketing

53 Really Good Content Marketing Ideas Your Sales Team is Going to Love

Posted by Alan Vitberg

February 8, 2017

It’s Official: “Always Be Helping” Replaces “Always Be Closing (ABC)” as Key to Business Development

Janice and I happened to catch that great David Mamet movie Glengarry Glen Ross a few days ago, with that chilling scene where Alec Baldwin harangues a pathetic group of real estate salesmen to “always be closing.”

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Topics: content marketing, sales leads, staffing agency marketing, content marketing for a staffing agency

7 Types of Content and 4 Brain Boosts Staffing Firms & Recruiters Need for Sales

Posted by Alan Vitberg

December 30, 2016

Are You Prepared to Close More Business Like Crazy in 2017? 

When you get a query from a prospect in 2017 about having your staffing agency or recruiting firm offer a candidate for consideration, how prepared are you to turn that phone call (or email) into a new account, and how fast can you make that happen?

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Topics: Sales, staffing+recruiting agencies, professional services marketing, staffing agency marketing, content marketing for a staffing agency

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