A couple of weeks ago, we had a scare. I logged into the HubSpot dashboard to see that our search engine rankings had plummeted. We were now ranking for only 3 key phrases in the top 10 results. The day before, we had been ranking for over 180 key terms in the top 10. Many of these were high-value terms pulling $17-$21 per click in AdWords. We get a lot of our visitors from the search engines, and we rely on our rankings.
Needless to say, we were freaking out for a little bit. But after some quick research, I discovered that Google had done a core ranking algorithm update. We weren’t expecting anything like this, because we knew the Penguin update wasn’t ready to come out yet. But Google is constantly working on their algorithm to make sure that their users are finding exactly what they’re looking for in the search results.